The Cyber Incident & Breach Trends Report estimates that there were 159,700 cyber-attack incidents in 2017. Out of these breaches, 93 percent were preventable. Insufficient data security has caused huge losses to various household organizations. A recent CNBC report estimates that cybercrime costs the world around $600 billion. Data security involves protecting information using hardware […]
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Does your business market cannabis products? If so, you need to know the ins-and-outs of what you’re advertising. At the very least, you need to know about indica and sativa, the two major types of cannabis plants. Not sure what these two strains are, or how they may need to differ from a marketing perspective? […]
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There are more than 1.5 billion websites on the web today. So as a business owner or marketer, how in the world can you stand apart from the competition? One great way is by utilizing search engine optimization (SEO). Usually, it’s easy for marketing departments to get on board with SEO. But it can be […]
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Got a website for your business yet? How smooth has your SEO experience been? If the going’s tough, you may need to set a few things straight. Keep in mind SEO is the bread and butter that keeps a site alive. Without it, people won’t find your site and this means low conversions, few sales, […]
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Did you know that 81% of brands boost their business through affiliate marketing? In case you’re not familiar with it, affiliate marketing is when brands partner with other brands to promote each other’s products. Commissions are paid to your affiliates for every sale, click, or lead. Whether you run a small home business or a […]
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Total SEO-related spending will reach $80 billion by next year. Compare that 2010, when a mere $22 billion was spent on it, and you can see how SEO has become such a priority for US companies over the last decade. Such hefty sums of money demonstrate the importance organizations now place on their SEO efforts. […]
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There’s never been a better time to start a home business. In fact, 69% of all entrepreneurs in the U.S. begin their careers at home. As freeing and fun as starting your own home-based business can be, you’ll need to find customers to stay in business. Fortunately, home business advertising is feasible even if you […]
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Nearly half of US adults search online for a company before doing business with them. Offering great service isn’t enough if you want to grow your business. You have to let people know how great your service is, and the best place to do that is online. But it can be tough to know what […]
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Growth could kill your business. Yes, growth means more traffic, customers, and revenue. That’s the goal of your business Growth also means more problems, responsibilities, and processes to manage. If you’re not prepared to deal with the new challenges that come with growth, you’ll constantly be in a reactive state. You’ll be putting out fires instead of focusing […]
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Content marketing has risen in the past decade to become one of the most vital marketing elements for any company. This simple but effective marketing method can have wide-reaching benefits. Why is content marketing important? What does it have that regular marketing does not? Let’s go over the basics. Why is Content Marketing Important Content marketing […]
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