There are more than 1.5 billion websites on the web today. So as a business owner or marketer, how in the world can you stand apart from the competition?
One great way is by utilizing search engine optimization (SEO). Usually, it’s easy for marketing departments to get on board with SEO. But it can be tougher for sales departments to embrace the concept.
That’s why we’ve created this post outlining how SEO works to support sales teams. Check it out below.
Increase Site Traffic
The first way SEO supports sales teams is by increasing site traffic. Sales departments thrive when they have lots of people visiting their company’s website.
This is because the more people that come to your site, the more people are prepared to make a purchase.
The ultimate goal of SEO is to get your site to rank higher in search engines which will then increase the amount of traffic your site gets. So by implementing SEO practices, you’ll start generating increased traffic which will improve the pool of people ready to buy.
Once you have more traffic on your site, the next thing that happens is that you generate more leads. In fact, one study found that inbound strategies like SEO are the primary source of leads for B2B, B2C, and non-profit organizations.
And when you have more leads, your sales team has more people to potentially close. And when you close more deals, your business can truly start to grow. What business owner wouldn’t want that?
Improve Close Rates
Did you know that SEO leads close at a higher rate than outbound leads? SEO leads have a 14.6% close rate compared to 1.7% from outbound.
This is because SEO leads are more educated about your business. They were doing research about your industry and found your company’s website.
When they’re more educated, there’s a higher chance of them converting.
Want to improve your sales process? Check out a company like Gong.
Build Brand Identity
Last but not least, SEO benefits sales team by improving brand identity and awareness.
It’s no secret that in most businesses, you’re up against a lot of competition. And nobody knows this better than salespeople.
Potential customers are constantly comparison shopping, trying to find the best option out there. And often times, they go with the brand that they’re most familiar with.
So by working on your SEO, you’ll be able to inform people about your company which will help improve their perception of your business.
Final Thoughts about How SEO Works
Now that you’ve read all about how SEO works to support your sales team, it’s time to implement these findings. In no time, your business will be transformed.
Have any questions or want to learn more? Check out our SEO blog to keep learning.
Keep in mind that SEO is constantly changing, evolving, and developing. There’s always something to learn.