Indica or Sativa? Here’s what you need to know for your Cannabis marketing


Does your business market cannabis products? If so, you need to know the ins-and-outs of what you’re advertising. At the very least, you need to know about indica and sativa, the two major types of cannabis plants.

Not sure what these two strains are, or how they may need to differ from a marketing perspective? In this article, we’re covering everything you need to know about indica and sativa, including their range of effects and the benefits they offer users.

What is Cannabis Exactly?

Cannabis is a collection of three plants with psychoactive properties. It’s made up of more than  120 cannabinoids, which are a group of chemicals unique to the plant. These chemicals are the thing responsible for the medical and recreational benefits that come along with using marijuana.

While experts don’t know a lot about these cannabinoids, there has been a lot of research done regarding two of them: CBD and THC.

CBD is a non-psychoactive cannabinoid. This means it doesn’t offer the “high” many people associate with marijuana use. It’s often used for pain management and inflammation issues, but it’s also often taken to combat nausea, migraines, and anxiety.

THC is the psychoactive compound in cannabis that people associate with the aforementioned “high.” THC can offer users a sense of giddiness and euphoria. It’s also believed to possibly help with issues like insomnia and low appetite.

What are Indica and Sativa?

Indica and sativa are the two most famous types of cannabis plants. Cannabis ruderalis is the third lesser known one. Here is everything you need to know about these two types, including how they work, and what their major benefits are.


Indica plants generally have higher levels of CBD than THC. Because of this, they’re often used for medicinal purposes. If you’re marketing indica, here are the major benefits to highlight for potential customers:

  • Muscle relaxation
  • Mental relaxation
  • Increased appetite
  • Increased dopamine
  • Decreased nausea and pain

When arranging marketing materials, you should know that indica and sativa plants look and grow quite differently. Indica plants are short, thick plants that grow in colder climates. They also grow at a faster rate and have a higher yield than a sativa plant.


Sativa plants, unlike indica plants, have higher THC counts than CBD. When people consume sativa, they often feel more focused and energized, and report having the head “high” people associate with marijuana.

People who are interested in sativa seek it out because of its benefits. Sativa is believed to help treat anxiety, depression, and chronic pain. It’s also associated with increased focus and creativity, as well as increased serotonin, which helps with things like your mood, sleep quality, and appetite.

Sativa plants look quite different from indica plants. They’re tall, skinny, and a lighter shade of green. They also take longer to grow and have a lower yield.

How to Approach Your Cannabis Marketing

When it comes to marketing, knowing about marijuana strains isn’t enough to be successful. You also need to know the marketing best practices and advertising restrictions associated with the business.

For starters, be smart about your branding, and where you choose to advertise. There are age restrictions involved with where and how you can advertise. So, avoid any branding that speaks to a younger audience, and keep in mind cannabis use of indica and sativa by minors is still a pretty taboo topic.

Additionally, think about what you want your brand to stand for. The cannabis industry is still working against years of prohibition and propaganda, so you’ll have to work hard to win favor with audiences.

Think about what you can do to attract a broad and diverse audience. Design a killer website that speaks to your unique brand. Try to avoid damaging stereotypes associated with the industry, and instead focus on the benefits your product offers customers.

Ready to Market Your Business?

As far as marketing goes, you need to know what your product is to effectively convince others to buy it. By studying up on the differences and benefits of both indica and sativa, you can craft a compelling marketing story for your customers.

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