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5 Brilliant Affiliate Marketing Strategies to Boost Your Business

Marketing

Did you know that 81% of brands boost their business through affiliate marketing?

In case you’re not familiar with it, affiliate marketing is when brands partner with other brands to promote each other’s products. Commissions are paid to your affiliates for every sale, click, or lead.

Whether you run a small home business or a major corporation, the right affiliate marketing strategies can take your sales to the next level.

In this post, we’ll outline 5 affiliate marketing tips you should try today. Read on to learn more.

1. Coupons & Promotions

Who doesn’t love a great deal?

The reason special promotions and coupons work is because they create a strong sense of urgency. If you don’t act right now to buy this product or service, the deal will be gone!

Many shoppers seek out coupons and other discounts before they even start browsing an online store. Try offering discounts on Groupon, Offers.com, or similar sites to drive more traffic to your site.

2. Product Reviews

Setting up a product review site is a tried and true method of affiliate advertising.

Let’s say you’re passionate about grilling, so you set up a review site dedicated to grills. You’ll leave detailed reviews about your favorite grills and include affiliate links to each product.

The key to this business model is honesty and transparency. Include a disclaimer that your links are affiliate links–but it won’t cost the consumer anything extra.

This affiliate marketing guide has more information about getting started with affiliate programs.

3. Partner with Influencers

Did you know that some people have millions of followers on social media? Known as influencers, partnering with them can lead to an almost endless source of referrals.

Start by researching influencers within your niche market. Reach out to them and ask if they’d be interested in mentioning your product in an upcoming post.

Expect to compensate them for their service, although some may work in exchange for free products or a cut of the sales.

4. PPC (Pay Per Click) Advertising

To get your affiliate program up and running, consider starting with a PPC campaign.

When someone types in one of your targeted keywords, your ad will appear in a special position at the top or bottom of the search results page. Rather than paying for this appearance, you’ll only pay when someone clicks on your ad.

PPC ads are a great way to make quick sales and get more exposure for your business.

5. Host a Webinar

No matter how great your writing is,┬áthere’s only so much you can convey through product descriptions and user guides.

Imagine hosting a live webinar for your product where you can explain its benefits and features. Attendees can ask questions and receive instant answers, making them more like to purchase.

Webinars aren’t meant to replace your written content, but rather to enhance it and attract new customers to your online store.

Affiliate Marketing Strategies: Final Thoughts

It may take you a little while to find the right brands to partner with.

Once you do, use the affiliate marketing strategies listed above to boost your leads and sales.

For more helpful business advice, check out our latest marketing posts.