About 61% of marketers are making search engine optimization (SEO) a priority. Without the right keywords, however, you might struggle to improve your rankings.
If your search engine rankings aren’t improving, you could struggle to reach consumers online.
Over 29% of high-volume keywords are made up of three or more words. Choosing keywords for your SEO strategy can have a major impact on your success.
Not sure how to achieve higher keyword rankings? Here are five tips that can help.
With these tips, you can improve your search engine rankings with ease. Learn how to reach the top with these tips today.
1. Understand Your Target Audience
Google prioritizes content that appeals to the user’s search intent. If you want to create the right content, you need to understand your target audience. Otherwise, no one will click on your posts.
If your clickthrough rate doesn’t improve, your search engine rankings won’t, either.
Take the time to learn about your customers. What questions are they asking? What problems are they facing?
Then, you can start creating content that aligns with their needs and search intent.
2. Choose the Right Keywords
Finding the right keywords is essential if you want to improve your keyword rankings.
Start by using tools like:
- Answer the Public
- Keyword Planner
- Google Trends
Focus on longtail keywords. These keywords are more precise. Single-word keywords, on the other hand, are too broad.
Choosing keywords that only contain one or two words might impact your ability to match the search intent.
Look for keywords that are posed as questions, too.
3. Update Your Website
Before creating blog content to improve your search engine rankings, take a look at your site.
Google uses mobile-first indexing to determine rankings. It also considers its Core Web Vitals.
Make sure your website is fast, mobile-optimized, secure, and user-friendly. Improve your sales funnel, too. You can learn more here.
4. Create High-Quality Content
If you want to improve your keyword rankings, you need to create high-quality content people want to read. Start creating content after finding the right keywords.
Then, consider your keyword optimization. Place the target keyword in the:
- Page title
- Opening and closing paragraphs
- An H1 header
- Body text
- Image alt text
- Image file name
- Meta description
Don’t stuff your content with a single keyword. Use synonyms as well.
Use your content to demonstrate EAT (expertise, authority, trustworthiness).
5. Keep Up With Trends
If you want to boost your keyword rankings, keep up with the latest trends.
For example, 75% of voice search results rank in the top three for a query. The typical result is 29 words in length. About 48% of people use voice searches now.
Appeal to voice searches by focusing on longtail keywords posed as questions. Then, provide a brief answer at the beginning of the post.
Keeping up with the latest trends can help you boost your rankings.
Boost Your Rankings: 5 Tips for Stronger Keyword Rankings
Don’t let your keyword rankings drop. Instead, improve your keyword optimization strategy using these tips. With these tips, you can rank ahead of competitors to reach more customers online.
Searching for more tips? We have plenty.
Explore our latest guides for more.