Did you know that around 40% of Americans use Instagram?
If you want to become an influencer or build an audience for your business, then starting an Instagram blog could be one of the smartest things you do.
In order to turn the platform’s algorithms in your favor so you can grow your following, you’ll need to understand how to improve SEO ranking. Keep reading to learn 5 simple but powerful tips that will help you get more eyes on your Instagram account.
1. Use Popular Hashtags to Improve SEO Ranking
One of the most important SEO practices for your Instagram page is using hashtags that are relevant to your account. Your hashtags should be a mix of high-traffic phrases and niche phrases so you can maximize views and engagement. Take some time to research which hashtags your competition is using and experiment to see which phrases get the greatest response.
2. Add Locations to Your Posts for Local SEO Ranking
If you have a brick-and-mortar business, then you need to focus on your local SEO ranking to attract new customers. Try adding your location to all of your posts so people who are browsing the city can find your account. You can also use local hashtags as another tool to boost your SEO ranking.
3. Refine Your Username and Account Bio
Your username is often people’s first impression of your entire account, which means it needs to be good enough to entice people to explore your page. When in doubt, it’s best to keep your username simple and capture what your account is all about. Your bio should also be brief and informative, and include any important links that you want to direct your followers to.
4. Write Captions That Use SEO Keywords
The biggest mistake people make is focusing too much on their hashtags and not taking advantage of their captions. If you want to have the best SEO rankings, then you need to pay extra attention to all of your Instagram captions. Make sure that your captions are thoughtful and contain keywords that are popular and relevant.
5. Encourage Other Accounts to Tag Your Profile
One of the lesser-known tips that can help boost your SEO is to encourage other accounts to tag your profile. Not only will this help new people discover your account easily, but you can also establish your account as an authority figure in your niche. It may not seem like much, but one post that tags your page can potentially attract thousands of new viewers.
Are You Ready to Boost Your SEO Page Rank?
Understanding how to improve SEO ranking on your Instagram account isn’t as challenging as it may seem. By following this guide, you can build your online presence in no time.
Do you want to learn more about website SEO ranking and how to make the most out of your posts? Make sure you click around our blog so you can gain access to the latest marketing tips.