Nearly half of US adults search online for a company before doing business with them.
Offering great service isn’t enough if you want to grow your business. You have to let people know how great your service is, and the best place to do that is online. But it can be tough to know what to do when you are starting out with online marketing.
We are here to help. Take your property management marketing online and win more customers with these tips.
1. Use Search Engine Optimization
Most web traffic is directed by the major search engines. In fact, Google alone services over 3.5 Billion searches every day.
Search engines are particularly important because they provide targeted traffic. There is no point in getting website visits from people who aren’t looking for what you are offering. Search engines are the best way to connect your website to people actually after the services you offer.
The major search engines are always improving their technology to return better results. But there are limits to what they can do.
The right search engine optimization for your website makes it easier to find. This can provide you with a massive increase in the number of visitors your website receives each month. But, the wrong moves can knock you from the front page.
The Internet is a competitive place, so companies that carry out SEO will have a real advantage against their competition.
To make sure that you are doing SEO the right way, always refer to the experts. Companies like Sure Result Marketing offer this service tailored to property managers.
2. PPC Marketing
PPC (pay-per-click) is a type of advertising where you pay only if a viewer clicks on your advert and follows the link.
This is a popular form of advertising as you are not wasting money on promoting yourself to people who just ignore your advert. Search engine advertising is some of the most successful PPC marketing.
The targeted nature of search engine results means that your advert will only show up when customers search for keywords you set. Best of all, your result will show up near the top of the list, looking like a ‘natural’ search result.
Most search engines reward you for quality content. If your adverts are successful and you keep your visitors attention, you can even see your PPC prices dropping!
3. Try Guest Posting
Guest posting allows you to build your reputation and improve your SEO at the same time. Guest posts are blog and news articles you write for other people’s websites.
There are thousands of websites that are crying out for quality content that is relevant to their readers. A guest posting relationship allows the guest poster and owner to gain mutual benefits.
The website gets free content, and added legitimacy from outside experts. As a blogger, you are able to post backlinks to your website.
Not only does this help drive more organic traffic to your website by allowing the blog’s readers to find your site, but it also helps to boost your SEO. You can also help to establish yourself an authority on your subject.
4. Track Your Efforts
When you first take your marketing online, it is normal to want to try a bit of everything. Social media, email and AdWords campaigns are all worthwhile advertising, and it is good to see if they work for your company. But you need to make sure you know what is actually working.
There is a limit to your marketing budget, so you want to prioritize it towards methods that get you the best returns. If you find that your social media efforts are bearing fruit, you may see better results by moving your budget to your most successful campaigns.
The only way you can know what is working is by tracking your results.
With online marketing, the easiest way to do this is through website analytics. These services look at your web visitors and track where they came from. They can also measure how many clicks become leads and sales.
5. Host Your Own Website
When you are starting out, the fastest and easiest way to set up your site is to go via a website builder and host service. They can look pretty good, and have long lists of easy to use features, but you can outgrow them.
There are real benefits to designing and owning your own site, so you should definitely consider if you are moving into online marketing.
Owning your own website provides you with greater stability. You don’t need to worry about your host going out of business, or raising prices beyond your ability to pay.
You can also do whatever you want with your site. As your ambitions grow, you may find that you want to add features to improve your SEO that don’t come on the basic packages. Fine tuning a hosted site can range from the expensive to the impossible.
6. Invest in 3D Tours
While it may have initial start-up costs that cut into your commission, 3D tours are an impressive marketing tool.
Put yourself in your customer’s shoes. If they find themselves having to choose between two property managers with equal offerings they need something to break the tie. If one has full 3D tours of their properties, and the other has phone camera photos, you can guess which comes out on top!
This is the kind of investment that helps to close business. The clear quality of your service will also help to advertise your business by word of mouth.
Property Management Marketing
In online marketing, targeted views are important due to their high conversion rates. You need to make sure you are set up for search engines, and that your ads are targeting the right people. You can then focus on what works, and invest in unique selling points to stand above the competition.
Now you know what you should be doing for your property management marketing, check out the 5 common mistakes that you want to avoid.