With over 1.5 billion live websites in the world today, it’s never been harder to make your site stand out from the crowd.
But don’t be disheartened! With a good digital and social media marketing strategy, you can make sure that your website starts rising to the top.
So where do you even start? Well at the heart of every successful marketing strategy, is excellent SEO. You could be selling the most amazing products in the world, but if no one sees your website, you won’t make the sales.
However, there are some very common SEO mistakes that businesses make, which can put them at a disadvantage. So read on to find out five common digital and social media marketing mistakes so you can avoid them.
1. Using The Wrong Keywords
All SEO strategies are about making sure your website ranks for certain keywords. But how confident are you that you are using the right keywords?
If you run a business you will have in-depth knowledge of your products and know their specifications inside out. However, sometimes this means that businesses choose keywords that are too specific or technical.
The best keywords to use for SEO are ones that users type into search engines, and many customers don’t have detailed knowledge of the products.
2. Over-stuffing Keywords
Once you have done some research and selected the best keywords for SEO, there is a temptation to use them in every sentence.
This is a mistake.
It is not true that the more you use a keyword, the better your SEO. In fact, many search engines detect the over-use of keywords and label these sites as spam. So over-stuffing can actually harm your local SEO 2019 rankings.
3. Not Using Original Content
Copying content from other sites is plagiarism and will be penalized by search engines. So don’t just copy and paste your content, no matter how pushed for time you are.
Similarly, if you have multiple product descriptions on your website, you must avoid using the same content for each one. Duplicate content, even within your own site, can confuse search engine bots and become labeled as spam.
4. Badly Structured Website
If your website is poorly structured it will make it difficult for users to navigate. This could result in users becoming confused and impatient, and ultimately they will leave your site.
If you regularly have readers leaving your site within 30 seconds, it will drive up your “bounce rate.” Search engine bots notice high bounce rates and can use them to lower your ranking.
5. Not Optimizing For Mobile
Internet usage is becoming increasingly mobile. In fact, in 2018, 61 percent of the global mobile phone population accessed the internet from their mobile device.
What this tells you as a business owner is that if your site is not designed for mobile, you are making a digital and social media marketing mistake.
So when you design your site, always do so with mobile in mind, and run regular checks on its functionality on various screen sizes.
More Digital And Social Media Marketing Tips
So those are five common digital and social media marketing mistakes, and now you know what they are, you can avoid them.
If you found this guide useful, why not check out some more SEO tips and guides to help your site get noticed.