When your customers need a locksmith, they don’t have time to waste searching and shopping. Instead, use local search engine marketing to connect with them the moment they need a hero.
Eight out of ten people use search engines to find local services. What’s more, over half of users will call or visit a location that same day.
If you want to cash in on your share of online traffic, you’ll need to optimize your marketing efforts for a local, online audience.
Here’s how you can start putting the power of local SEO services to work today:
1. Claim Local Business Listings
Search engines and online directories like Manta allow you to post your business online for free. These listings help customers find more information about your business, including your website, phone number, and address.
Verifying your listing gives you more control over what information is displayed in search results. It can also lend to your credibility as a business that cares about its reputation.
2. Standardize Your NAP
NAP stands for Name, Address, and Phone Number. Your NAP appears on your website, social media channels, online directories, and other sources, and could be displayed in search results.
Your entire online presence should present a consistent NAP. This helps to avoid confusion to search bots and your human audience alike.
It can also send good vibes to search engine that your information is credible and reliable.
3. Include Location-Based Keywords
Using location-specific keywords helps search engines to know what areas you serve. When customers in your area look for locksmith services online, Google and other search engines will be more likely to include yours in the results.
KG Lock and Key does an excellent job of this on their website, specifying the individual areas they serve.
4. Make Friends with Social Media
Maintaining a social media presence can help search engines to find out more about your business.
Search engines may even return your Facebook page in its results, giving potential customers another touchpoint with your business.
5. Ask for Online Reviews
Online reviews have become the new word of mouth marketing. Nearly 90% of consumers use online reviews to make buying decisions. They trust them as much as a referral from a family or friend.
And most importantly, online reviews work on your behalf 24/7 and continue to build value over time.
Start asking your customers to leave a review on your Google My Business or social media channel. Most people don’t think to leave reviews on their own, but will be happy to do so when asked.
Empower Your Business with Local Search Engine Marketing
Are you currently using these local search engine marketing tips in your locksmith business? If not, it’s never too late to start.
Most business owners can complete these tasks on their own without much specialized knowledge. But outsourcing them can help to save time and ensure they’re performed correctly.
In either case, you” want to take advantage of them. It’s free marketing and can only benefit your business.
For more help on improving your ranks, head back to our blog.