Using the right keywords in your content is critical to improving the visibility of your business online.
The keyword list you’ll be using helps potential and existing customers find your business on the web.
With the right keywords, it’s easy to get high search engine rankings, improve brand awareness, and generate more conversions.
Outsourcing SEO efforts only works when done right. Likewise, the successful use of keywords to grow your brand’s online presence depends on the relevance of the key phrases and words to your enterprise.
In this guide, you’re going to discover seven ways you can build and maintain a strong keyword list.
1. Pick an Adequate Number of Keywords
The first step to building a solid keyword list involves knowing the number of keywords you’ll need.
Using a limited number of the keywords reduces the chances of your business appearing top on the search engine results.
Consider including a maximum of 20 words and a minimum of 5 words in every list you create.
Such a strategy helps to ensure you have adequate keywords needed for search engine rankings. You’ll also have keywords that are relevant to your products or services.
2. Target Your Customers
One of your major roles as a business owner is to pay close attention to your customers’ ever-changing demands.
You can also optimize your content with words and phrases that your clients like using when searching for products online.
Your customers will manage to find what they need on your site when they use search terms that are familiar to them.
Most digital marketers are always looking for better ways on how to find keywords on a web page. To make these words and phrases easy to find, you can structure them base on your customers’ preferences.
Include words that the consumers will easily spot or use when they want to purchase an item online.
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3. Group Similar Words Together
Your abstract keyword list isn’t complete unless you group similar keywords into themes. In this case, consider assigning one theme for keywords related to a similar product/service.
For example, you can assign the term “auto parts” to words such as car spare parts, auto spare parts, and car body parts.
Grouping the keywords and phrases can help you organize your keyword list.
You’ll also get the answers when looking for ways on how to search for a keyword on a page.
You’re likely to get more conversion rates when you properly group the keywords and phrases together.
4. Use a Generic Approach
Choosing generic keywords can help you expand your reach and improve the success rates of your SEO strategy.
As you create a list with generic terms and phrases, remember to keep these items relevant to your enterprise.
Remember to balance the number of generic and niche terms you’ll be using to favor different types of customers.
Using a generic approach when creating a keyword list enables you to increase the number and types of consumers you’re targeting.
Some clients favor using generic terms when searching for certain products online while others like using more specific terms for the same.
You should also note that generic keywords may require higher bid amounts since they’re more competitive than the niche ones.
5. Pair the Keywords with a Specific Location
Search engines are always improving their search algorithms to favor users looking for products or services near their locality.
Marketers also need to catch up with this emerging trend to improve their odds of getting higher conversion rates. For example, when a user searches the word “doctor” on the search engine, most of the paid search results will suggest doctors operating locally.
Most search engine users prefer adding the name of a specific location to their searches for better results.
You should also include names of cities, states or countries that your business is targeting. Consider creating several keyword variations using these names and selecting the ones that may stand out to your audience.
6. Learn From Your Competitors and Industry Experts
Search engine optimization (SEO) can be a sure way of getting an edge over your competitors.
For you to gain the same level of trust your competitors are getting from their consumers, learn their keyword listing strategies.
Visit their sites regularly and focus on the keywords and phrases they’re using to attract leads.
Such a strategy may be useful if you’re competitors are targeting consumers with the right keywords.
Take time to review the keywords that trade platforms and publications in your niche are using.
Consider drawing inspiration from content published by reputable industry experts. Compare their strategies with yours as you make changes to your keyword lists with the goal of being competitive like them.
7. Review the Data on Your Site’s Analytics Tool
With an analytics tool enabled on your website, it’s easy to monitor your site’s traffic in detail. The tool can help you gain insights on the geographical location, browsers and browsing time of your visitors.
Such insights are useful when you’re coming up with keywords to include in your content.
Analytics tools also help you learn more about the ways your customers have been discovering your website. They can show you whether your site’s visitors clicked on guest posts or organic search results to reach your site.
With this information, you can build a strong list of keywords that help drive traffic to your website. You can also use the analytics tool to assess in real time whether your SEO efforts were fruitful.
Grow Your Online Business With the Right Keywords
Now that you’re aware of the strategies to use when building a strong keyword list, it’s time to take action.
Allocate time for consistently monitoring the performance of these keywords on your website to determine whether they meet your desired goals.
You should also invest more time and resources into researching words and phrases that can generate leads to your site.
We understand that your goal for creating a solid keyword list is to gain better online visibility.
We also know that it may be quite daunting to identify the precise words your clients are likely to use when searching for products/services related to your niche.
Check out our free Ranking Check tool to see how your site ranks in the popular search engines.