Millions of jobs are reentering the economy as consumer confidence is beginning to slowly recover from shutdowns. With that, businesses that have managed to weather the brunt of the storm are thinking about optimization. Optimizing one’s business means trimming the fat around processes so organizations can maximize returns. If you feel your company could stand […]
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Did you know that 72% of consumers who conduct a local Google search visit a store within five miles of their location? Everyone who lives in (or is visiting) your area should be seen as a potential customer and the great news is that nowadays, you don’t have to wait for them to run into your store […]
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The advent of social media changed human life forever, and COVID-19 took our digital world and made it even more of a staple for modern life. People can’t go out and do their normal activities, see their friends, or conduct business how they always have. We’re now forced to use social media to navigate the […]
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You might be asking, “What is pay per click advertising? And how does it work?” Pay per click (PPC), or search engine marketing, has marketers pay for every click on ads hosted. These hosted ads aim to redirect clicks to points of purchase or the advertised website. PPC uses consumer behavior to generate more sales and leads […]
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You might be asking, “What is pay per click advertising? And how does it work?” Pay per click (PPC), or search engine marketing, has marketers pay for every click on ads hosted. These hosted ads aim to redirect clicks to points of purchase or the advertised website. PPC uses consumer behavior to generate more sales and leads […]
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Do you sell life insurance? Whether you’re employed as an agent by a life insurance company, work in a life insurance brokerage, or you run your own company, one thing is certain: you’re ever looking for ways to find new clients. In a country where about half of adults don’t have any form of life insurance […]
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There are an estimated 4 billion email users worldwide. While social media platforms boast a high volume of users, they can’t compare with the reach of email. This huge amount of users translates to an important element of digital marketing: email lists. Why should you build an email list? What are the benefits of this […]
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Approximately 53.3 percent of all web traffic originates from organic search. It’s a statistic that underlines the importance of optimizing your content for search. Pages that rank highly on search engines receive the vast majority of online traffic. A solid strategy for SEO can help propel your content to the first page of Google and […]
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Creating a user-friendly mobile website is just as important as a desktop website. Mobile users continue to increase and as personal smartphones get faster and more advanced, this number is only going to go up. But a mobile website needs to be different than a desktop since the screen is so much tinier. Here are […]
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There are over a billion websites online today. Most of them rarely if ever generate sales for their owners. So, what makes a successful website different than an unsuccessful one? Honestly, too many things for us to be able to break down in a single blog post. One of the most important elements of success […]
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