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Native Ads: What They Are and Why You Should Care

Search Engine Optimization (SEO)

Are you using native ads?

If you want to make the most of your marketing strategy, you’ll need to use native ads. They’re a pretty big deal but if you’ve never heard of them, you might not know what the fuss is about.

Don’t worry, we’ve got your back. Read on for all you need to know about native ads, and why you should care about them.

What Are Native Ads?

Native ads definition is ads you’ve paid for that match the feel, look, and purpose of the media format they show up in. You’ll often find them in social media feeds, or as recommended content pages on websites.

The big difference from display and banner ads is that native ads don’t look like advertising. They look like they’re part of the page, and meant to be there to help it flow.

It’s such a big hit because it’s a non-disruptive type of advertising. It’s exposing the reader to what you want them to see, without sticking out like a huge ad with neon lights around it. You can learn more here about native ads.

How Do They Work?

At its most basic level, native ads look like useful content to users. Good ones provide content for the user that they’re looking for, but there is an action or goal for the business.

While it’s an advertisement, it looks no different than the usual posts by the business. The user isn’t getting a different experience than usual when they browse content.

It’s a more subtle form of marketing that doesn’t turn the user off with ad fatigue. They get something out of the content, and it doesn’t feel like a slap in the face with a “buy me” sticker.

Native Ads Example: Content Recommendation Engine Widgets

When you’ve read an article, you often find widgets that say “You May Also Like…” or similar. These are recommendation engines, which let businesses make use of major publisher’s audiences.

How? They use this function to drive traffic from an article over to their website. These widgets are great for publishers wanting to boost audience numbers. They’re also effective for businesses that use content marketing for lead generation.

So, What Are the Benefits?

Now you know what native advertising is and how they work, let’s see why you should use them.

Puts Publishers in Control

With traditional ad formats, you can’t be sure who will see it and when. Native ads let you place content in front of a target audience, designed around their needs.

Gets the User’s Attention

Native ads have a much higher chance of getting a user’s attention. This is because they’re a softer approach than traditional advertising methods. When done right, you should see more user engagement.

Higher Potential Reach

If users engage with your relevant and helpful content, they’ll likely share and like it too. The best native ads don’t look like advertisements. They’re so in tune with their target audience, users treat them like normal content.

Get Around Ad-Blockers

Users are now more than ever less tolerant of ads that intrude on their browsing time. But native ads don’t irritate your users, as they’re content that they can enjoy and find useful.

Native Ads: It’s a Wrap

So, there you have it! Now you know why native ads are the star of the content marketing show, what are you waiting for?

It’s a win-win, your products or services get to the people who are most likely to buy them. But it’s a softer approach that won’t drive sales away with pushing ads and marketing jargon. Getting content they want to read and find useful, users are more likely to engage more and support you.

If you found this article helpful, check out our other blog posts today!