Social media marketing and SEO are two of the most powerful digital marketing tools out there. If you have a business, you need to have an SEO plan and a social media strategy in order to spread the word.
However, any time you share one of your blog posts on social media and users click on the link, Google doesn’t consider this a ranking factor. This means social media doesn’t directly influence your rankings, but it has other ways to contribute to your SEO.
Curious to learn about the connection between social media and SEO? Keep reading to discover 5 things to know.
1. Social Media Links May Not Be a Ranking Factor
Backlinks are an essential part of any SEO strategy but they only matter when they come from authoritative websites. Search engines don’t consider social media networks as such websites. Any links coming from social media towards your website are not a ranking factor.
2. Social Media Profiles Rank in Search Engines
Your social media profile will rank in search engines when users search for specific keywords or your brand name. In fact, your social media profiles may come up first, even before your website or blog posts.
This is why you need to prioritize optimizing your profiles and content as an essential part of your social media strategy. Your profiles should be professional and branded, ready to make a great first impression on visitors and potential customers.
3. Social Media Platforms Are Their Own Search Engines
Nowadays, social media platforms double as search engines. This is because users type in keywords and brand names directly into the search bar expecting to see accurate results.
This is why as a business owner, you should treat your social media profiles like any other piece of content and optimize them accordingly. When making a social media marketing plan, include keywords, hashtags, branded images, and categories to help the algorithm and users find your content faster.
4. Social Media Helps Build Authority
Although the SEO relationship with social media may not be direct, social media can help you build strong brand authority in your niche. By sharing branded customer-centric content, you connect with your audience on a deeper level. You educate, entertain, and motivate them which helps build trust.
If you’re on TikTok, make it your goal to get TikTok likes and comments so the algorithm starts recommending your page. The most important thing is to create quality content that your audience will love so they share your posts and come back for more.
5. Social Media Helps Build Strong Relationships
Social media is the best way to connect with your audience and build strong relationships. It is this type of user experience and customer service that provides search engines with information about your brand.
Because social media involves real people who interact with your website and recognize your brand, search engines take this into consideration. Also, social media helps you get to know your customers better so you can serve them better content that’ll rank higher in search results.
Are Social Media and SEO Connected? Now You Know!
Whether you’re new to social media and SEO or have some experience in both, things are always changing in the world of digital marketing, so there’s no one approach when it comes to rankings. Social media can help your SEO rankings but not in a direct way, so you need a good strategy to make this happen.
Need more marketing and business growth tips? Explore some of the other articles on our blog where we cover the latest industry news and trends.