SEO vs PPC: The Differences You Should Know

Search Engine Optimization (SEO)

SEO and PPC are two different things. However, both can provide traffic for your website.

Knowing the difference between the two will make it easy for you to decide how to use each of them. Once you have mastered both of them you will see significant growth in your business.

This makes it easier for you to scale your business even further through outsourcing your SEO and by increasing your PPC budget, to drive traffic to your website.

Here’s a look at SEO vs PPC and how you should use them to drive the growth of your business.


The major difference between search engine optimization (SEO) traffic and pay-per-click (PPC) traffic is that one is free and the other isn’t. In general, PPC ads will be shown above and below organic SEO results. 

There are usually several PPC ads targeting the same keywords. Whether your ad is number one on the list of ads or number five depends a lot on the keywords you used in your ad copy and the keywords on your landing page.

Search engine optimization results will be found in the middle of the page. You will need to make sure that your content has the right keywords and that you have backlinks from high authority sites pointing to your site.

Search Engine Optimization

As mentioned before backlinks will tell search engines whether or not your content is important. This means that if the website that is linking to you has a high authority Google will also begin to respect your Authority. 

However, this is not the only factor for determining your search engine position. Search engines also look at things like bounce rates, you need to keep visitors on your site for long periods of time.

If people are just coming to your website and then leaving quickly search engines will assume that your content is not valuable. 

This is a lot of work and it is best to hire a search engine optimization company to do the work for you. When you hire this SEO company they will look at all these factors to determine how to go about ranking your website.

Pay Per Click Advertising

PPC considers several factors. The cost of your ad depends on how popular the keyword is and the number of advertisers who want to advertise using that particular keyword. 

Cost also depends on the number of websites that already have advertising positions for the keywords you want to target. When you use PPC you only pay for clicks on your ads and not views.

Getting the Benefits

When it comes to discussing SEO vs PPC  there is a lot to consider. If you want quicker results then it is best to use PPC advertising. Search engine optimization is a long game approach to getting traffic. 

You will not get traffic overnight but if you do all the right things you will eventually rank in search results. If you would like more SEO tips please visit the recent ranking tips, section of our website.