Search Engine Optimization (SEO) is the process by which you optimize your site to make it more appealing to the search engines. Learn more about SEO here.
Setting up a website for your business is going to be of the utmost importance. Surveys have shown that about one-third of small businesses still don’t have websites, and it’s hurting them in a big way. But you need to do more than just create a website for your business. You also need to take […]
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Are you building your website audience? Over a billion websites exist across the globe. Standing out from others is difficult. It applies even when you’re competing in a niche industry. However, building your relevance is easy if you use an SEO backlink strategy. As a beginner, you might not have an idea about backlinks SEO. Never […]
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Did you know that around 40% of Americans use Instagram? If you want to become an influencer or build an audience for your business, then starting an Instagram blog could be one of the smartest things you do. In order to turn the platform’s algorithms in your favor so you can grow your following, you’ll […]
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Every business wants to rank on the first page of Google. After all, a high percentage of users click on the very first result on the search engine results page, and thereafter the percentage of clicks dwindles away to almost nothing the lower down the page you move. To help them rank in the organic […]
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Keyword research needs to be an essential part of your SEO strategy. Otherwise, you could be spending several hours writing content that will never rank well if you do not have the best SEO keywords. Before writing anything for your website, you need to identify the most high-volume search terms. Here is a guide on […]
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Did you know that organic search trumps paid search and social as the primary driver of traffic? It drives 51% of visitors to B2B and B2C websites, with paid search accounting for 10% and social for 5% of all traffic. What does this tell you? It means SEO is all the more important for online businesses. If […]
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Social media and SEO are two sides of the same coin. Both help drive traffic to your website but does social media influence your SEO? The answer is that it probably does and you should align your social media and content strategies to achieve the best position in the search rankings. What exactly is social […]
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Local SEO is an offshoot of search engine optimization. Its primary objective is to help websites rank higher in local searches and obtain more traffic. But exactly what is Google local SEO, and why is it so important to businesses? In this article, we’ll be answering the question, “what is local SEO?” What Is SEO? […]
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Social media marketing and SEO are two of the most powerful digital marketing tools out there. If you have a business, you need to have an SEO plan and a social media strategy in order to spread the word. However, any time you share one of your blog posts on social media and users click […]
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SEO and PPC are two different things. However, both can provide traffic for your website. Knowing the difference between the two will make it easy for you to decide how to use each of them. Once you have mastered both of them you will see significant growth in your business. This makes it easier for […]
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