It’s estimated that businesses in the US are going to spend over $79 billion on SEO by 2020.
That number may seem high, but there’s a good reason why it is. SEO is one of the most powerful tools for businesses that want to increase their online exposure and get more customers.
Plenty of professionals in the insurance industry already use SEO to their advertising advantage, but there are others that wonder why their blog ranking hasn’t improved and why they aren’t seeing more visitors on their site.
The truth is that SEO is powerful, but it isn’t instant. It takes a lot of time, planning, and hard work to rank for certain keywords.
Luckily for you, we’re here to give you the info you need to improve your SEO keyword rankings.
If you want to know the best way to boost your blog and improve your keyword ranking, read on to learn more.
Improve Your Blog Ranking With 5 Easy Steps
If you want to dominate the insurance keyword ranks like Amistad Insurance Services, you need to have the right strategy.
Your blog will play a big role in your ranking because it’s an easy way to write relevant and timely content that people love to read.
It isn’t enough to write a blog post, put a keyword in the title, and hope for the best. Several things need to come together for Google and other search engines to associate your business with certain keywords.
When you follow these tips for improving ranking on your blog and other areas, you’ll be amazed by how much of a difference a few small changes can make.
Target Keywords With The Right Volume
It’s possible that your current keyword ranking strategy isn’t working because you simply aren’t choosing the right keywords.
Choosing a keyword with a high search volume may seem like a good idea, but it can hurt you in the long run. High volume keywords are very competitive, and they can be difficult to rank for.
Going for a low search volume keyword can be easier and less expensive if you’re using paid search, but there’s no use in building campaigns around words and terms people aren’t searching for.
Use Google Keyword Planner to check on some of the keywords you’ve been trying to rank for. The tool takes a lot of the guesswork out keyword volumes and tells you how easy it is to rank for certain terms.
Don’t Overuse Your Keywords
If you want to improve your blog rankings, you may think that it’s a good idea to use your keywords as much as possible.
Overusing keywords can do a lot more harm than good for your blog. That practice is known as keyword stuffing, and it could actually cause your rankings to go down.
When you’re writing blog content only use the keyword where it sounds natural. Don’t try to put it in every single paragraph. Using it in a header or two or sprinkling it into the content is enough to rank.
Localize Your Keywords
Keyword localization has revolutionized the SEO world. Even large multinational businesses will use location-based keywords to advertise to potential customers.
Think about how many people are searching for the term “insurance”. There may be a lot of people searching for insurance, but only a small percentage of them would be interested in insurance services where you do business.
Adding a location to the end of the keyword like a state, county, or town helps narrow down search results. You may have fewer people searching for the term, but far more of them are going to be interested potential customers.
Try adding the names of towns you do business into the end of your keywords, and don’t forget the names of nearby towns.
Make Your Keywords Specific
Let’s revisit the search term “insurance” again. It’s a popular search term, but it’s also an extremely broad one.
There are so many different kinds of insurance people could be interested in. Someone using the keyword “insurance” could be interested in medical insurance, life insurance, insurance for their pets, and a lot of other potential specialties.
When you make your keywords as specific as possible, you’re able to find better-targetted customers.
Combine your localization strategy with your specific keyword strategy. The term “Life insurance in Red Bank New Jersey” is very specific, localized, and can help you find more interested and valuable customers.
Promote Your Posts
Simply writing a blog and posting it isn’t enough to improve your rankings. There are thousands of blog posts being published online every day. If you want to stand out among the rest, you need to promote your content.
The easiest way to promote content for free is to post about it on social profiles. Whenever you have a new piece of content on your website, you need to post about it on all of your social profiles.
Be sure to get creative with your promotions. Post a picture with your link to get more eyes on it. Don’t be shy about asking co-workers and friends to share your posts once they’re live too.
Another great way to promote your content is to find interested groups of people on forums and popular comment sections. When you find a relevant discussion happening, post your content by finding a way to include it in the conversation.
Going Beyond Your Blog
Improving your blog ranking is only one way for you to utilize SEO to grow your insurance business. There are plenty of other things you can do to increase your online presence and rank for the keywords you want.
Do you use WordPress for your website? It’s an incredibly easy tool for building websites, and it’s also useful for setting up a powerful SEO strategy. Read our post on tips and tricks you can use on WordPress to improve SEO.
Once you’ve improved your website, you can focus on other ways to improve SEO that don’t involve it. Check out our post on link building so you can learn another important and powerful SEO practice.