Have you felt bogged down by marketing lately, when all you want to do is help your patients? If so, you’re not the first who’s felt that way. Marketing can take a lot of time.
You have to market your services, though, or people won’t know about them. So what do you do? Luckily, there are ways to simplify the process-through search engine optimization.
Ranking well on Google is one way to boost your number of patients. You just need to know how to do it. To help you get going, here are some medical search engine ranking tips.
Go Mobile Friendly
You most likely have a website already. If not, you need to get one. If you do have one in place, take a look at your level of mobile-friendliness.
People love mobile devices. There’s no way around it. That means you’ve got to cater to them if you want their attention.
How do you do that? By making your site mobile friendly.
Websites that aren’t easy to use on mobile devices don’t do as well on Google and people don’t stay on them. So make sure your site looks and operates great on mobile devices.
Create a User-Friendly Website
No matter the type of device your visitors come from, your website has to be easy to use. A great website tells visitors exactly what they want to know and that information isn’t hard to find.
Make sure you have all the basics on your website. This should include contact information, the services you offer, what makes you qualified to perform those services, and a bit about your methods. Financing information goes a long way in the medical world, too.
If you don’t have this information on your site, or it’s hard to find, you need to change things. Include images that show off your friendly, clean, inviting office. Maps are great for directions, too.
Your site should always be edited and proofread and visually appealing. The more user-friendly your site is, the more people will visit, and the better it’ll rank in search engine results.
View websites with content similar to yours if you need inspiration.
Skip the Keyword Stuffing
You’ve likely heard about these magical things call keywords. They’re the things that direct people to your site. Too many of them can hurt your ranking, though.
It may be tempting to stuff your website full of the keywords you’d like to rank for. When it comes to this strategy, we have three words for you: DON’T DO IT!
Keyword stuffing actually hurts your ranking. Having as many keywords as possible isn’t the way to do it. Instead, fill your site with high-quality content that is actually useful to your visitors.
Within that content, use those keywords sparingly. Just think of keywords like they’re the salt of your website. Too much is just not good, but a little mixed in makes a big difference.
Establish Solid Backlinks
High-quality backlinks will help you rank higher in search results. What are backlinks? They’re links to your site from other websites.
These links shouldn’t be from just any site, though. Make sure they’re from sites with a good reputation.
But how do you get links to your website onto other websites? There are a few ways to do it.
First, you can establish relationships with other content producers. If there are medical sites you commonly use, try to get links to your site there. You may need to do some guest posts to make this happen.
Linking to others’ sites sometimes encourages them to return the favor. And, you can always ask.
Be professional and respectful in all your efforts to establish backlinks. Don’t forget to search for your site and company to see has already linked to your content.
Be Worthy of Good Reviews
Did you know that reviews play a role in how your website ranks? Believe it or not, it’s true. They aren’t just for helping other people decide if they want to use your services or not.
Great reviews suggest that your business is a good one to work with. That means Google will trust you more than a company with bad reviews.
That trust is a very good thing. If you want to rank high in search results, Google has to trust you. Otherwise, you’ll get buried by everyone else who has managed to get those good reviews.
Encourage reviews from previous and current patients. Don’t be annoying, but feel free to ask them to write a review. You may choose to offer an incentive if they do.
Don’t only offer if they’re willing to write positive reviews, though. Encourage all reviewers to be honest and accurate. When you see negative reviews, respond to them and resolve the issue(s) as well as you can.
Try These Medical Search Engine Ranking Tips Today
None of these medical search engine ranking tips should be difficult to implement. The hardest may be getting your website into tip-top shape.
While all these tips will take some amount of effort, that effort will more than pay for the time you spend to get them done. Once your site is ranking higher you’ll notice the difference in your number of patients.
There’s no point in delaying, so get started today! See how these tips can help your site, and in turn, help you to heal even more people.
Are all these tips old-hat for you? Check out these advanced SEO tips instead.