Want to make 2019 your best sales year ever? If so, one of the smartest things you can do is start (or beef up) your e-commerce blog.
Eighty-two percent of marketers who blog report seeing positive ROI in their inbound marketing.
Keeping an e-commerce blog also gives you a 434% better chance of getting high search engine rankings. Companies who blog also get 97% more links to their website.
This is good news if you’re checking your SEO rankings and looking to increase your traffic. In this article, we’ll show you how to use an e-commerce blogging strategy to boost your rankings and enjoy more traffic and sales in 2019.
Start With a Written Blogging Plan
Make a spreadsheet of the product categories on your e-commerce site. Make another list of your most popular product tags. Then, ask yourself which keyword searches best fit these product tags and categories.
Let’s use an e-commerce website that sells fair whether clothing as our example (view here for more information). Their product categories include sweaters, jackets, dresses, bottoms, tops, holiday wear etc.
This site’s e-commerce blog could feature content which compliments these major product categories. For instance, they could publish blogs about winter sweaters, holiday sweaters, most popular sweater styles etc.
Publish on Your E-commerce Blog as Often as Possible
Blogs that post daily get about 5x more traffic than those that don’t. If you can’t publish something every day, be consistent.
Also, mix up your blog lengths, and publish an extra-long blog once or twice a month. For example, your blogging plan for December might look like this:
- Week One: 750-word blog on “5 Great Sweaters for Winter Time.”
- Week Two: 750-word blog (with infographic) on “The Most Popular Outfits for Adults 25-30.”
- Week Three: 3,000-word blog on “How to Dress for a Two Week Trip to Europe.”
- Week Four: 1,000-word blog on “Most Amazing Celebrity Holiday Outfits.”
Notice that the above blogging plan mixes list type blogs, travel blogs, and how to blogs. It also focuses on the basic clothing categories, matching the blog topics to the types of products sold on the website.
Track Your Blog’s Performance and Optimize Your Blogging Strategy
The best way to optimize your e-commerce blogging strategy is to track how your content performs. For example, which of your blogs are getting the most traffic?
Which blogs are people spending the most time reading? Which of your blogs are helping to generate the most leads and the most sales? Using the right analytics technology, you can find the answers to these questions.
Then, you can adjust your blogging plan to focus on the type of content your readers respond best to.
Start Working on Your Ecommerce Blog Today
We hope you’ve found these e-commerce blog tips helpful. If this sounds like a lot of work, that’s because it’s worth it. Companies with active blogs attract about 55% more traffic, which means more sales, and more ROI.
Why not start creating your blogging plan today? Remember, you can use your product tags and categories to decide which topics to write about.
If you’re looking for other tips to improve your e-commerce SEO, check out our blog and our SEO analysis tools. Make it a great 2019!