You might be asking, “What is pay per click advertising? And how does it work?” Pay per click (PPC), or search engine marketing, has marketers pay for every click on ads hosted. These hosted ads aim to redirect clicks to points of purchase or the advertised website. PPC uses consumer behavior to generate more sales and leads […]
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You might be asking, “What is pay per click advertising? And how does it work?” Pay per click (PPC), or search engine marketing, has marketers pay for every click on ads hosted. These hosted ads aim to redirect clicks to points of purchase or the advertised website. PPC uses consumer behavior to generate more sales and leads […]
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Do you sell life insurance? Whether you’re employed as an agent by a life insurance company, work in a life insurance brokerage, or you run your own company, one thing is certain: you’re ever looking for ways to find new clients. In a country where about half of adults don’t have any form of life insurance […]
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There are an estimated 4 billion email users worldwide. While social media platforms boast a high volume of users, they can’t compare with the reach of email. This huge amount of users translates to an important element of digital marketing: email lists. Why should you build an email list? What are the benefits of this […]
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Approximately 53.3 percent of all web traffic originates from organic search. It’s a statistic that underlines the importance of optimizing your content for search. Pages that rank highly on search engines receive the vast majority of online traffic. A solid strategy for SEO can help propel your content to the first page of Google and […]
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Creating a user-friendly mobile website is just as important as a desktop website. Mobile users continue to increase and as personal smartphones get faster and more advanced, this number is only going to go up. But a mobile website needs to be different than a desktop since the screen is so much tinier. Here are […]
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There are over a billion websites online today. Most of them rarely if ever generate sales for their owners. So, what makes a successful website different than an unsuccessful one? Honestly, too many things for us to be able to break down in a single blog post. One of the most important elements of success […]
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More than half of all website traffic comes from organic search compared to only 10 percent from paid search and 5 percent from social media. Getting your website ranked in the organic search results in Google is a critical piece of generating more traffic and growing your business. The trick is to learn how to […]
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There are over 1.7 billion active websites on the internet today. That means that, as a website owner, you need to use every competitive advantage that you can find to stand out from the crowd. The best way to do that? Create a good strategy with SEO for your website. In this article, we’ll break down […]
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There’s a reason big data companies like Google are worth 1 trillion dollars—and still growing. It’s a hub for structured data SEO—or search engine optimization. Though it’s easy to forget, there was a time humans lived without the internet. Technological advances have made it possible for search engines like Google to give you millions of answers with one click. The […]
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