Every business wants to rank on the first page of Google. After all, a high percentage of users click on the very first result on the search engine results page, and thereafter the percentage of clicks dwindles away to almost nothing the lower down the page you move. To help them rank in the organic […]
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Keyword research needs to be an essential part of your SEO strategy. Otherwise, you could be spending several hours writing content that will never rank well if you do not have the best SEO keywords. Before writing anything for your website, you need to identify the most high-volume search terms. Here is a guide on […]
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Did you know that organic search trumps paid search and social as the primary driver of traffic? It drives 51% of visitors to B2B and B2C websites, with paid search accounting for 10% and social for 5% of all traffic. What does this tell you? It means SEO is all the more important for online businesses. If […]
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Social media and SEO are two sides of the same coin. Both help drive traffic to your website but does social media influence your SEO? The answer is that it probably does and you should align your social media and content strategies to achieve the best position in the search rankings. What exactly is social […]
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Social media is one of the most powerful marketing tools that you can take advantage of. In fact, it is well-known that properly configured social media campaigns can have a notably high return on investment. But, you need to ensure that you capitalize upon social media trends in order to make the most of it. […]
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Are you using native ads? If you want to make the most of your marketing strategy, you’ll need to use native ads. They’re a pretty big deal but if you’ve never heard of them, you might not know what the fuss is about. Don’t worry, we’ve got your back. Read on for all you need […]
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Local SEO is an offshoot of search engine optimization. Its primary objective is to help websites rank higher in local searches and obtain more traffic. But exactly what is Google local SEO, and why is it so important to businesses? In this article, we’ll be answering the question, “what is local SEO?” What Is SEO? […]
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Social media marketing and SEO are two of the most powerful digital marketing tools out there. If you have a business, you need to have an SEO plan and a social media strategy in order to spread the word. However, any time you share one of your blog posts on social media and users click […]
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SEO and PPC are two different things. However, both can provide traffic for your website. Knowing the difference between the two will make it easy for you to decide how to use each of them. Once you have mastered both of them you will see significant growth in your business. This makes it easier for […]
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Over 79% of internet users have a YouTube account. That’s a staggering number of people you won’t reach if you do not have a YouTube video marketing strategy. However, to do well on YouTube, you need to understand how the YouTube algorithm works in 2021. Take a look at our guide and learn how to get […]
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