Are you looking to improve the marketing efforts of your plumbing business?
There’s no denying that marketing continues to change over time. While it was once limited to mediums such as newspapers and magazines, it has now shifted to an almost exclusive online presence.
This shift is why digital marketing, in particular, is so important for each and every business today. It helps to connect your company to potential clients and increase your brand awareness.
If you operate a plumbing business, you’re going to want to read this. We’re uncovering seven great marketing tips that are sure to better your business and increase your website traffic.
If you’re brand new to the world of marketing, don’t fret! It’s never too late to start marketing your business and gaining traction online.
1. Create a Brand
First things first, every great company needs a great brand.
A brand helps to make an impression on your customers and give them a sense of what type of business you are. For some companies, their branding is specifically what attracts clients in the first place.
A high-quality brand has the potential to appeal to customers that would like to be associated with that type of branding.
For example, a start-up plumbing company may choose to brand themselves as a boutique plumbing service that employs a diverse portfolio of employees. Consumers requiring plumbing services may wish to associate themselves with a brand that offers boutique-style services and uphold a conscience with their employees.
2. Build Killer Content
If you really want to better your marketing efforts, you’re going to want to start developing content for your subscribers.
This type of content involves creating and sharing content that is of relation to your field. For a plumbing company, this may involve writing content that answers common plumbing questions or offers general plumbing advice.
The idea is to introduce your content to the online world and attract traffic to your website. When a visitor clicks on your content, it will automatically transfer them to your company website.
When you build your content, be sure that you are doing so with SEO in mind. This will help to ensure that your content is ranking well on Google and connecting with your audience.
For a company that targets the home such as Hay Cooling and Heating, it may be beneficial to produce content that is helpful to the everyday homeowner. This might include writing blog posts about how to fix common cooling and heating issues as well as general manual.
3. Hire a Website Designer
Remember, your website should be your point of focus. This is where potential clients will come to get to know your company and decide whether or not they’d like to work with you.
That being said, it’s vital to ensure that your website is properly designed and appeals well to customers. This means that it must operate smoothly and provide for good customer experience.
While this may seem a large investment, remember that it’s merely a one-time investment that will continue to benefit you for years to come. This is something that should be factored into each and every company budget.
4. Opt for a Contemporary Website Design
When it comes to the design of your website, you want to ensure that it is clean and contemporary. Gone are the days of bold designs, over-the-top imagery and an excess of text.
Instead, it’s best to commit to a simple and minimal website design. When looking at some of today’s most successful companies such as Apple, it’s clear that their website abides by a clean and minimalist design.
From a consumer’s perspective, an outdated website may lead one to believe that the company is outdated and no longer relevant. On the other hand, a clean and contemporary website will give the impression that the business is not only active but that it’s also thriving.
5. Create a Social Media Presence
Today, it’s imperative for each and every business today to have a dedicated social media presence.
Whether your business offers a product or a service, social media is a free advertising platform that is available to anyone and everyone. This allows you to freely showcase your products or services to the online world.
This is also a fantastic way to connect with your consumers and showcase the personality behind your company. In a way, this provides your business with added authenticity and gives you face behind your brand.
6. Contract a Marketing Professional
Studies reveal that nearly 1 in 5 business owners have no digital marketing plan whatsoever for their business.
For the majority of businesses, this is due to the fact that owners feel there is no time for marketing. Between operating a business and engaging with customers, marketing often takes a back seat and fails to be present at all.
To help counteract this issue, consider hiring an in-house professional marketer. Sure, this may feel like a significant investment at first, but this job can often be administered by only one employee.
If your company is on a more restricted budget, you can also consider hiring a freelance marketing professional. Most freelance professionals are willing to work on a part-time or contract basis. This also helps to minimize costs by not having to provide employee benefits.
7. Openly Feature Your Testimonials
Today, we live in a world run by testimonials.
To illustrate this point, let’s consider that 90 percent of consumers report reading testimonials prior to visiting or utilizing a business. After all, it’s never been easier to review and compare businesses with the presence of the internet.
What does this mean for your business, exactly?
It means that it’s imperative to have testimonials publically displayed on your company website. This is a fantastic opportunity to highlight the strengths of your business and why customers should choose to work with you.
Great Marketing Tips: Plumber’s Edition
There’s never been a more important time to market your business than today. And, with the online world, it’s never been easier to spread your business to those online.
Not only will marketing your business help to spread your brand, but it will also help your business gain new customers and engage with current customers.
If you’re serious about bettering your business, it’s essential to start with marketing. These great marketing tips are sure to provide the right basis for commencing your marketing strategies.
Of course, the key to all of the best websites is to ensure that it is SEO friendly. This is what is going to help deliver the results that you’re desiring. To learn more about SEO and how it will transform your business, be sure to visit more of our website.