Over the past five years, the U.S. waste collection services industry has been growing at a rate of 1.7 percent annually. With industrial, commercial and construction activities increasing, the industry is forecast to keep growing.
As the owner of a junk removal business, this means, at least theoretically, customers won’t be hard to come by. However, with over 11,000 businesses in the industry and more cropping up each day, competition is only bound to get stiffer.
To stand out from the crowd, you need a solid digital marketing strategy with SEO at the heart of it.
Keep reading to the best SEO ideas for your junk removal business.
Build (or Clean Up) Your Business Website
It’s 2019, but 48 percent of small businesses still don’t have a website!
If your business belongs in this group, the first thing to do is build a website. And if you have a website but have never updated it since it went online, it’s time to refresh its design and ensure it conforms to modern web standards.
One of the crucial updates to make is installing a responsive design.
At a time when internet users can access the web from a range of devices, from smartphones to tablets, desktops, and televisions, your site has to be responsive. This means its web pages have the ability to render well on any screen size.
Also, ensure your landing page is well optimized and the call to action is on point. Peep at the website of this helpful company to see an example of a proper landing page and CTA.
Dominate Local Search
As a small junk removal business, your target market comprises of home and business owners in your local area. Even if you’re casting your net wider, you’re not likely to cross state lines.
This is why you need to invest in local SEO.
Local search narrows your marketing focus down to your local target market. It also places you in a better position to compete with other local junk removal businesses.
To dominate local search, start by creating a Google My Business page. Fill out all the relevant business details (business name, location, operating hours, and customer service number), and throw in a couple of images.
Next, claim your business in other online business directories and keep the business information consistent.
With a proper local SEO strategy, your business website has a good chance of appearing on the first page of local search results. And given that 80 percent of local searches done on smartphones convert, expect a steady flow of potential customers.
Blog about Junk Removal
“Do I need to outsource the removal of construction debris?”
“How do I get rid of old furniture?”
“What equipment do I need for DIY junk removal?”
“Is garbage removal hazardous?”
These are just some of the questions your potential customers are asking search engines.
As a subject matter expert, you probably have the answers they’re seeking, and blogging is the best way to share your knowledge. As such, create a business blog and start posting well-written and in-depth articles on relevant topics.
Blogging not only establishes you as a thought leader in your industry but also boosts your search ranking and drives traffic to your site. If you’re on top of your lead conversion game, you should be able to convert a good number of site visitors to paying customers.
Also, don’t shy away from guest blogging. Crafting articles and posting them on other industry sites helps build backlinks to your site.
Video Is the Future of Content
Internet video is on pace to drive 84 percent of consumer traffic by the end of this year.
Whether this happens or not, one thing is clear: you need to get more eyeballs on your business. Digital video is your gateway.
Start recording your junk removal equipment and process, employees hard at work, happy clients… anything that’s relevant to your business. Edit the videos and upload them on your website and social media pages (more on this coming right up).
Does the rise of video mean you should stop blogging?
Well, while digital video is engaging and can stimulate conversation around your brand, it’s meant to complement written content – not replace it.
Up Your Social Game
Junk removal and social media. Sounds like an incompatible pair, right?
We don’t know about you, but not many people would fancy seeing junk removal and waste collection stuff pop up on their social feeds!
However, don’t let optics blind you. A junk removal business can have as much success on social media as a restaurant or photography business. You just need to know which platforms to sign up with and how to get the most out of them.
Obviously, Facebook should be your first choice. With over 2 billion monthly active users, your Facebook business page can reach and attract a ton of fans. Twitter is also ideal for junk removal businesses.
Once you’ve created your social media pages, post content regularly and engage your fans or followers. Gradually, your business’ social presence will grow, and you can also run social ads for better results.
Implement These SEO Ideas and Watch Your Business Grow
The demand for junk removal services will always be there.
However, as competition increases, getting clients will also get harder. With a strong SEO strategy, however, you can help your business stand out and beat competitors to the punch.
The SEO ideas fleshed out believe will give you a head start, but don’t stop there. Consider hiring an SEO agency or in-house digital marketing expert to ensure your business adapts to the ever-changing face of SEO.
Keep tabs on our blog for more SEO insights.