How These Top SEO Experts Became Industry Thought Leaders

Search Engine Optimization (SEO)

SEO is one of the biggest buzzwords in 2018. If you aren’t 100 percent committed to search engine optimization, you might as well give up your website altogether.

Of course, that’s a little extreme.

If you don’t know how to get your site ranked for SEO all is not lost. You just need a little help getting you there.

As complicated as SEO may be to you, it’s not impossible. In fact, there are many SEO experts out there that are more than willing to lend advice. 

In this guide, we take a look at some of the top SEO experts and how they made a name for themselves in the industry.

1. Rand Fishkin

Who: CEO and Founder of Moz. Currently with SparkToro.

What:  Moz is an SEO tool used by thousands of companies. SparkToro finds your target audience’s channels, people, and publications.

Why: Fishkin’s been around since the advent of SEO. One of the most appealing things about him is his transparency.

Fishkin doesn’t shy away from controversy if it means telling the truth. His blog is insightful and informative. He never stops looking for answers to help solve the ever-changing questions of SEO.

Follow on Social Media: @randfish

2. Danny Sullivan

Who: Founding editor of Search Engine Land and Marketing Land. Co-founder of Third Door Media.

What: Search Engine Land and Marketing Land provide insights into their respective fields. 

Why: Sullivan retired from journalism and analytics but stayed on at Third Door Media as an advisor. The sites still focus on keeping people informed about the latest in SEO and provide tips and suggestions on how to better your SERPs results.

There’s a bonus with this one. Barry Schwartz,  another top SEO expert, is the news editor and has picked up the mantle quite nicely.

Follow on Social Media: @dannysullivan, @rustybrick

3. Vanessa Fox

Who: One of the creators of Google’s Webmaster Central, author, CEO at Keylimetoolbox

What: Keylimetoolbox specializes in SEO tools.

Why: Fox separated herself from the pack by always reinventing how SEO tools can help people succeed. She’s the author of the popular book, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy.

Keylimetoolbox gives you how-to’s and guides to make the most of your site. 

Follow on Social Media: @vanessafox

4. Neil Patel

Who: Helped create Crazy Egg and KISSmetrics, founder of NeilPatel.com

What: Crazy Egg offers SEO tools, KISSmetrics focuses on improving engagement, and NeilPatel.com shares advice about online marketing.

Why: If you want to get paid by monetizing your blog, Neil Patel is the guy to follow. At just 33 years old, this guy is definitely a guru at his young age.

He helped start Crazy Egg in 2005 (at 20!) and KISSmetrics three years later. Talk about an overachiever! Neil’s blog is popular because of his easy to follow guides and helpful advice. 

Neil also has several SEO webinars where he shares his secrets of the industry and how you can use SEO to become successful. 

Follow on Social Media: @neilpatel

What Do These Top SEO Experts Have in Common?

These SEO experts aren’t the only names in the game, but they’re considered the top SEO experts for a reason. That reason? They don’t give up!

They’ve found a way to make SEO easy to understand and implement. Anyone can follow their advice and become successful. Make sure you’re following their blogs as well as their social media accounts.

If your site hasn’t been getting the traffic or results you believe it should, you may be making a few mistakes. Some of these could be something simple like choosing the wrong keywords. Others may be a little more complicated.

Check out 10 SEO mistakes you may not realize you’re making. Then, take these SEO experts’ advice and start ranking higher