Cracking the Code: How to Kickstart Your Amazon SEO and Sales

Search Engine Optimization (SEO)

With some estimates saying that there are around 5 million Amazon sellers, there’s no doubt that whatever product you’re selling, the market is crowded. If you take advantage of Amazon SEO, you’ll get the chance to get the word out about your products to people who don’t know about you yet.

Here are four ways to take your listing to the next level and get the attention you’re looking for. 

1. Get The Most From Your Title

When you want to ensure that you get the most out of your Amazon listing, you need to take full advantage of the title. Your title listing is the most valuable real estate you have because it’s the first thing that your customers get to see. They have a lot of impact on your product performance because they give a perspective on your business model.

Your title shouldn’t contain anything unnecessary or extraneous. Put in basic stuff like your brand, product type, color, size, and quantity. While one or two carefully chosen keywords go a long way, it can clutter your listing and turn off buyers.

Keyword order and the keyword choices you make are hugely influential to how your product sells and how you rank. You also need to think about the number of characters, as the most commonly bought items have around 120 and less than 150 characters. If you’re making a mobile listing, keep your title around 60 characters or less.

Place your most relevant and important keywords first to ensure that they get the attention they deserve. Amazon’s algorithms rank pages that list their most important keywords first higher than ones that don’t. While stuffing keywords into your title was a practice that netted a lot of views in the past, it’s now something that you lose marks for.

2. Turn Keywords Into Bullets

You should have a list of keywords that go comprise a list of terms you want to use to notify your customers of what you’re offering. However, since you can’t go stuffing all of your keywords into your title, turn them into a list of bullet points.

Make a list of ways that your products have improved since their last release. If they’re compatible with other products, like for charging devices or fitting as a protective case, list those latest products.

If you know some other trendy reason that people are looking for your products right now, don’t keep it a secret. Don’t assume that everyone is going the reason they want your product or why it’s perfect for them. List what it’s used for, problems that it solves, or ways that it makes life more convenient.

If your product is compatible with several other products, list them all. The search engine at Amazon is going to index your listing as connected to those other products.

Put information about your product warranty in your bulleted list as well. Test the copy so that you can see what kinds of results you’re able to get from your bullet points.

3. Tell a Story With Your Description

The product descriptions that you put together won’t directly impact your ranking but it ends up impacting the kind of visibility you get. All of the information in your listing is indexed as part of your search results and should impact your ranking, at least in a roundabout way.

The way that you get people to buy your products and services, in a general sense, is to get them excited and close with a call to action at the end. Use simple HTML to ensure your listing looks good. With the help of HTML, you can add some invisible tags to help attract an audience.

When it comes to content, tell your audience what makes your product great. Let them know why people choose your brand over others. Make it clear that your product was created to solve problems and to be a part of their life.

Make sure you work in keywords in a natural way. Speak in a relaxed manner, but keep aware of your market. If you’re selling to a high-end market, you’re going to need a much more authoritative voice than you would for selling a trendy item.

Pair it with great products and well-designed packaging and you’ll get the most out of your listings. Check out these tips for design from SmashBrand.

4. Reviews Make a Huge Difference

If your products don’t have any reviews, people trust them a lot less. Even if you’ve got three stellar reviews, that’s likely not enough to get your audience excited about your products. It shows how often people buy your products and how often they have anything to say about them.

Reach out to your customers to thank them for buying your products. This personal touch goes a long way when it comes to getting the reviews you’re looking for. Let people know that your company’s future depends on positive reviews.

When this is the case, your customers see how much they play a role in your success. This makes them feel protective and energized about5 your brand, giving them the inspiration they need to write a review.

Whatever you do, don’t create fake or spam reviews. Not only is this against the company’s policy, but violating their code often results in deeply buried rankings and even could cost your account. Put your faith in the system and reach out for the reviews you need.

Amazon SEO Requires You To Know Your Audience

The better you are at knowing who the ideal audience for your products is, the better you’ll do with Amazon SEO. It’s vital to know what keywords your audience uses and how they’re looking for your products. Don’t forget that the better you do with Amazon SEO, the better you’ll do with other search engines.

If you want to learn more about how search engine rankings work, check out our guide