There are an estimated 4 billion email users worldwide. While social media platforms boast a high volume of users, they can’t compare with the reach of email.
This huge amount of users translates to an important element of digital marketing: email lists.
Why should you build an email list? What are the benefits of this campaign strategy?
Keep reading for everything you need to know about email list building.
1. Close Contact
Contacting your customers and potential customers via email is a far more personal method of communication than social media. People are more likely to take time over an item in their inbox then they would scrolling past a post on Facebook.
What’s more, people often check their email multiple times throughout the day. This ability to intentionally return again and again to your email out of their own choice is a feature unavailable on social media platforms.
2. Reach Interested Customers
The customers who make up your email list are there by choice. Having provided you with their email address, you are reaching out to people who already aware of and interested in your product.
This means you’ve already jumped down one stage into the marketing funnel.
This is very different from social media marketing, where most of the time you are reaching out to users who might be interested in your brand, but there is no way of knowing this. Email lists for marketing come after prior contact with the customer, which is part of the reason why they have a higher CTR (click-through rate).
An email list marketing strategy puts you in control. Unlike social media campaigns, you control the data, and you correspondingly have more flexibility when it comes to communicating with your customers.
You can schedule emails to be sent according to timezones, as well as segmenting your email list by gender, age, behavior, and many other factors.
4. High ROI
Statistically, email lists are a very efficient method of digital marketing. Due to the factors previously mentioned—such as a personal method of contact and interacting with interested customers—email marketing provides a higher ROI (return on investment) than other methods of digital marketing.
Some industries claim that email lists result in up to ten times higher conversion rates in comparison to social media campaigns.
5. Potential for Upselling
Finally, email marketing provides a unique opportunity for both cross-selling and upselling. For example, you can let previous customers know about a new line of products that they might be interested in, or inform those who made it to the check-out stage about a special discount offer.
In this way, email marketing is also a great source of lead generation.
Now You Know Why to Build an Email List
As we’ve covered in this article, there are many significant reasons why utilizing email campaigns is a valuable method of digital marketing. It is something that no business owner should overlook.
From the customer connection to the better ROI, you should build an email list to improve sales, as well as to personalize your customer communication.
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