Approximately 53.3 percent of all web traffic originates from organic search. It’s a statistic that underlines the importance of optimizing your content for search. Pages that rank highly on search engines receive the vast majority of online traffic.
A solid strategy for SEO can help propel your content to the first page of Google and other search engines. The first towards creating a formidable SEO campaign is getting it right when it comes to keyword use.
Keyword mistakes can condemn your online content to obscurity. Currently, 92.42 percent of keywords do not exceed ten monthly searches.
In today’s post, we discuss some of the most common keyword blunders you need to avoid. We’ll also show you how you can avoid them and stay a step ahead of your competition.
What Is Keyword Research?
Keyword research refers to the process of compiling keywords and evaluating them to know which ones are the most relevant and productive for your business.
What makes keyword inclusion so valuable to SEO? Well, search engines look at your keywords to know how and where to rank your content to make it visible to users. Using strong keywords, therefore, can help you optimize your website.
Which Keyword Mistakes Should You Watch Out For?
Keyword mistakes can spoil an otherwise stellar online marketing strategy. Steer clear of the following common errors to get the highest ROI on your SEO efforts.
Targeting Very Broad Keywords
One of the top keyword mistakes online marketers make when doing keyword research is to target keywords that are too broad to be realistic for their business. An unrealistic keyword refers to a keyword whose search volume is massive.
If you are a small customized jewelry business, using the keyword “jewelry” isn’t likely to help you land on the first page of major search engines. A better keyword to target would be “customized jewelry for women”.
Focusing on Irrelevant Keywords
Targeting keywords that are inconsistent with the language of your target audience is a waste of money and marketing efforts. It doesn’t matter that a keyword is close to the preferred language of your audience, it still won’t bear the best results until it reflects exactly what they think and speak.
Not Following Search Trends Closely
Search trends have a huge impact on target keywords. Keywords that were popular last month may not be today. Unless you keep tabs on the changing trends, your keyword strategy will keep lagging behind.
Focusing on Only One Keyword
Beginners in SEO often make the mistake of assuming that they should only target one keyword at a time. Your articles, blog posts, and other content can target more than one keyword at once. Google will still rank you for all these search terms.
That said, be careful not to stuff your content with too many keywords.
Keyword Use Can Make or Break Your SEO Efforts
A great SEO strategy can take your online marketing efforts to the next level. The good news is that any business can implement such a strategy by steering clear of keyword mistakes.
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