Marketing for Makers: 5 Benefits of Digital Marketing for Manufacturing Businesses


More than 80 percent of businesses report spending at least $50,000 on digital marketing. More than 40 percent spent half a million dollars. Many reported plans to increase their spending over the next 12 months.

As a manufacturer, you may wonder what the benefits of digital marketing are for you. You can see how it helps a company selling consumer products, but that doesn’t mean it’s right for you.

Digital marketing for manufacturers does have several benefits. If you’re still wondering what these advantages are, check out these five.

1. The Benefits of Digital Marketing Include Showing Your Expertise

One of the advantages of digital marketing is the ability to share your expertise.

Your clients have questions about the products you make. They might be curious about the process for making carbon fiber sheets, for example. They might also wonder about material qualities or how the process affects quality.

As the manufacturer, you have this knowledge. Digital marketing allows you to share it with your audience. In turn, they know they can turn to you when they have questions.

2. Increase Brand Awareness

One of the challenges manufacturers often face is brand recognition. Buyers know they want quality, but they may not always be aware of different companies.

Digital marketing for manufacturers can change that story. By using digital media, you can connect with your audience through branded interactions. The more visible you are, the more people will recognize your brand.

3. Grow Your Customer Base

One of the goals of marketing for manufacturing companies is finding new customers.

You can use social media to connect with interested buyers. Marketing automation and email marketing could help you follow up with website visitors. Content marketing and search engine marketing are other popular strategies.

What’s more, digital tactics have been proven to work. Email marketing is one of the most effective tactics you can use. Companies that use automation tend to see a bump in revenue in less than a year.

4. Keep Customers Coming Back

Other advantages of online marketing include the ability to keep customers coming back. Through content, social media, and email, you can build relationships with your customers.

These relationships encourage your customers to keep coming back to you. Current customers and leads alike trust your brand more.

5. Demonstrate Products and Services

Another of the benefits of digital media is the ability to show your products or services to every lead.

The rise in video marketing makes this clear. You could easily create a demonstration video curious website visitors could watch. You could also create a how-to video, or one answering common questions.

Put Your Business on the Radar

The benefits of digital marketing for manufacturers speak for themselves. By establishing an online marketing strategy, you can help customers find you.

Tactics like SEO also help you become more visible. If you want to learn more about SEO and other types of digital marketing, check out our blog.