Search engine optimization (SEO) is a complex field of marketing. In fact, Google changes its search algorithm about 500 to 600 times within a single year. This doesn’t make things easy for small business SEO.
The good news is that there are endless resources out there, many of them cheap, or even free. There is some level of difficulty in mastering ever-changing SEO, but it is important for all brands to embrace it, even small security firms.
In today’s landscape, search engines direct internet traffic. With 93% of all internet traffic coming from a search engine, businesses can’t afford to ignore SEO.
To find out more about how SEO can help your security company, continue reading the guide below.
What Is SEO?
SEO is essentially the process of directing search engine traffic. The goal is to improve the traffic to the client’s destination. This is usually to the client’s professional website.
Google and other search engines use an algorithm to create their list of search results. People who work in SEO know how to work with these algorithms to help specific web pages show up higher on the list.
Is it DIY?
Any company with a website is already doing SEO. Although this field is complex and exhaustive, there are strategies companies can employ themselves. The main two strategies are finding a niche and producing quality content.
Define Your Brand
Whether it’s 24/7 home security, technological security, or commercial security, most security companies have a niche. Make sure to have your ideal client in mind before you start to build your SEO.
Choosing the best and most effective keywords for your SEO is all about your niche. What words most accurately describe your products? How do your products differ from your competitors’? This will drive your SEO.
All About Content
Once you define your brand, you’re ready to make unique content tailored to your brand. One huge factor in SEO is quality content.
Obviously, your content won’t hit the top 10 Google search results overnight. It may not even hit them at all. Still, the right content will drive traffic to your page, which is the purpose of SEO.
Who to Hire?
Of course, the best small business SEO is created by experts. They know the intricacies of the field, and continually follow its neverending evolution.
Even small businesses opt to consult SEO experts for certain details. Before you start contacting professionals, make sure to know what aspect of the field you’re looking for. This could be for something like organic traffic or SEO content.
Small Business SEO Rankings
Small business SEO is just as important as big business SEO. It’s a way to guide internet traffic to your company’s page, potentially leading to conversions.
At RankingCheck.com, we help companies learn more about essential ranking data, including keyword rankings, search volumes, traffic percentages, and search trends. Companies can use this information to improve their small business SEO.
To find out where your security company ranks, don’t forget to check out our free ranking check tool.