The global digital population has exploded in the last decade and today, a massive 4.2 billion people access the internet on a regular basis. That incredible amount of people means incredible opportunity when it comes to selling your products and services online.
Unfortunately, with more opportunity comes more competition. Billions of business owners have websites online, many of them in your niche, and they’re all trying to steal your share of web traffic so they can line their pockets and pick yours.
How then can you stand out ahead of your competitors and get the viewership your website needs to maximize your sales?
Answering that question is the aim of this article.
Below, our team steps you through what we feel are the 7 most important steps to take when it comes to generating website leads!
1. Learn Everything You Can About SEO
SEO is the lifeblood of success online. It allows websites like yours to generate organic traffic which means ad-free consumer leads.
What is SEO?
For the uninitiated, SEO stands for search engine optimization which is basically the process of aligning your website’s content with search engine’s best practices. The better you tailor your content to what platforms like Google, Bing, and Yahoo are looking for, the better chance you have or surfacing high on search engine result pages which means you’ll get more website traffic.
Given that Google fields about 4.5 billion searches a day, being in its good graces by practicing proper SEO is getting more important every day.
Pro Tip: If learning SEO seems too overwhelming for you, consider bringing on a digital marketing agency like the one at https://www.microdinc.com/digital-marketing/ or a local agency that works near your business’ location.
They’ll save you a tremendous amount of time coming up with an SEO strategy that works.
2. Buy Ads
Building good SEO principals into your site and generating organic traffic can take time. If your business is looking for a shortcut to success, the best thing to do is buy ads.
Ad sales are what funds the internet. Because of that, basically every major platform online is going to be willing to promote your products and services if you’re willing to pay them.
To get started advertising online, start with bigger platforms like Google and Facebook. As you become an advertising pro on those platforms, you can then move onto more niche platforms that you feel may give you a better return on your marketing investment.
3. Get on Social Media
Social media is touted as the best platform for free marketing. That’s still true to an extent.
Today, social media is trying hard to push businesses to buy advertisements with them rather than seek success at no charge. Despite that push, however, with the right strategy and patience, you can still get a ton of traffic from social to your website free of charge.
Our recommendations when it comes to getting website leads on social is to get on a lot of platforms and share good content frequently. Make sure your content provides more value to your audience than to you (meaning don’t try to over-sell people).
The more value you provide to your social media community, the more following you’ll build.
4. Start a Blog
One of the best ways to start leveraging SEO to drive traffic to your website is through blogging.
Blogging allows businesses to create a lot of SEO-geared content quickly. The more content you create, the more chances you’ll have of surfacing high on Google which means that you’ll funnel more people into your products and services.
5. Invest in Video
Over 1 billion hours of content gets watched on YouTube every day. That number is growing regularly.
To keep up with the times, it’s important that your business start taking video seriously since that’s how people are preferring to consume information on the modern web.
If you’re not sure what to make videos about, consider recycling your blog post content into video content. That will give you a handful of video ideas immediately.
Keep videos short and always publish them to YouTube with a call to action at the end asking people to go to your website.
6. Format Your Content for the Web
Writing for the web is a lot different than writing for print. Web readers like content to be scannable and simple to consume while print readers have more tolerance for long paragraphs and long-winded explanations.
If you’re not sure where to get started when it comes to writing for the web, start by breaking up your content with header tags (H1, H2, H3, H4) and keep your paragraphs down to 2-3 sentences.
Then, take your education further by picking up a copy of The Yahoo Style Guide.
7. Get Backlinks
One of the main ways Google determines how high to rank your website within its search engines is by how many websites online are giving you shout outs.
For example, if one of your customers has a blog and they recommended your website, Google sees that and pushes your website up its results pages.
The more shout outs you get, the better you’ll rank so start reaching out to publications and ask if they’ll review your products. Ask websites in related niches if they’ll let you guest post on their website.
Anything you can think of that will result in an external site linking to yours is worth trying when you’re looking to build website leads!
Wrapping Up How to Generate Website Leads in 7 Easy Steps
If you’re looking to generate website leads, look no further than our 7 simple steps above.
We promise you that if you stay patient and follow our advice, you’ll notice that your website traction will start to build and that your leads will start skyrocketing in no time!
Curious to know how your website ranks for certain SEO keywords online? Want valuable insight that can help you direct your website marketing strategy going forward?
If so, leverage our free keyword checking tools or keep reading more of our online marketing content on Ranking Check today!