Learn the latest marketing strategies to get more traffic and customers. Here you will find digital marketing ideas, PPC tips, and more.
You might be asking, “What is pay per click advertising? And how does it work?” Pay per click (PPC), or search engine marketing, has marketers pay for every click on ads hosted. These hosted ads aim to redirect clicks to points of purchase or the advertised website. PPC uses consumer behavior to generate more sales and leads […]
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You might be asking, “What is pay per click advertising? And how does it work?” Pay per click (PPC), or search engine marketing, has marketers pay for every click on ads hosted. These hosted ads aim to redirect clicks to points of purchase or the advertised website. PPC uses consumer behavior to generate more sales and leads […]
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There are an estimated 4 billion email users worldwide. While social media platforms boast a high volume of users, they can’t compare with the reach of email. This huge amount of users translates to an important element of digital marketing: email lists. Why should you build an email list? What are the benefits of this […]
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Do you want to grow your business? Of course, you do! It’s the reason why you started your business, which is to grow, make money, and increase profits. In order to get new business, you need to find a marketing strategy that will do just that. Out of all of the possibilities out there, PPC marketing […]
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Small businesses employ almost 50% of the United States population. In other words, small companies power the economy. And many small businesses are niche companies that fulfill highly specific consumer needs. But with so many niche companies out there, how can you stand out from the crowd? The answer is effective marketing. However, this can […]
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On average, Google has over 40,000 search queries every second — that’s 3.5 billion searches every day. Google is the most popular search engine on the World Wide Web. As such, it’s an invaluable tool when you’re trying to build your online presence and sales strategies. If you’re wondering how you can leverage it to promote […]
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How many followers do you have on Instagram? For some, the amount of followers they have is a massive ego boost and a way of making themselves seem popular. The Duke and Duchess of Sussex – Harry and Meghan – recently broke the world record for reaching 1 million Instagram followers in the shortest amount of time. […]
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It’s time to rock another year of content marketing, but what content distribution channels are working in 2019? If you don’t have a true content distribution strategy, your content marketing is going to fall short. Don’t think that you can send out content on any old network and get the results that you want. Continue […]
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With nearly 90% of North Americans using the Internet every day, it’s safe to say the Internet is permanently intertwined with everything we do. Naturally, business is no exception. While digital marketing for your business used to be a good idea, it’s now a necessity. As consumers move more and more into the digital realm […]
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Does your business market cannabis products? If so, you need to know the ins-and-outs of what you’re advertising. At the very least, you need to know about indica and sativa, the two major types of cannabis plants. Not sure what these two strains are, or how they may need to differ from a marketing perspective? […]
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