With 3.8 billion people around the world using social media, to say it’s a powerful medium is an understatement.
If you aren’t considering how social media plays into your SEO strategy, it’s going to hurt your success. While social media doesn’t get as much attention in SEO as something like backlink building, it is extremely important.
When you’re looking for something that will help with boosting SEO strategies, this should definitely be on your list.
Why Is SEO Important?
If you’re still not sold on the importance of SEO, just think about this. There are only a limited amount of positions in search engines. Would you rather your company or your competition be on the front page where you can provide people with the products and services they’re searching for?
If you’re not using SEO yet and don’t see the benefits of SEO, you’re offering up those top spots to your competition on a silver platter. “Here you go, take my customers.”
On the other hand, many people understand SEO is key to their success, but it seems like a foreign code they can’t crack. Part of the SEO code is using social media, so let’s get into it.
Get the Word Out About Your Content
Let’s say you have a nice content marketing strategy put together. You can read more now about how to do that, but let’s say you already have it together.
Your beautiful new article is up and ready for the public, but what do you do? How do you get eyes on your new article? You’ve spent hours poring over the information and making sure everything was set up perfectly and now it’s just crickets.
Social media can help you get attention for your content pieces. There is no use in writing these pieces if people aren’t going to read them.
When you grow your social media accounts through proper social media strategy, you can start getting the attention your posts need to be successful. Not only will you get views, but the search engines will start to get the signals they need to see that your posts are helpful and should rank higher in the search engines.
Do you keep seeing the same websites in the search engine rankings? Of course, you do.
Why do you think that is? That’s because search engines know that people trust brands. When people see a brand they trust, they are more likely to click on it in the search engines.
Google and other search engines don’t want to serve search results people don’t trust. If the website isn’t a good website, then it hurts their brand’s reputation.
If people type in your brand name when they are searching for information on a certain topic, many SEOs believe that is one signal that makes search engines consider you to be an authority on the subject.
Link Building Opportunities
Link building is considered to be the holy grail with most people. If you can get a high authority link from a relevant website, everyone knows that’s a good thing for your site. Make it a do-follow, please!
Social media gets attention for your website content and gives it more potential to get backlinks. If another blogger sees your information on the topic and finds it helpful, they might write a blog post and use your information as a source.
You need as many backlinking opportunities as possible and the more you learn about the dangers of buying backlinks, organic links look better and better.
Optimizing Social Media for SEO
Don’t forget that your content isn’t all you can optimize for SEO. You can actually optimize your social profiles to rank in the search engines.
It’s important to have a consistent image across all platforms. When you do this, it is easier for people to recognize you from one platform to the next.
Your profile should either link to your website or an email opt-in form. You want to build your list one way or the other.
To make sure you show up in the search results as much as possible, you should post updates consistently. If your profile looks like it hasn’t been used for a long time, the search engines aren’t likely to rank you at the top of the search engines.
You don’t have to post a lot of different updates. In fact, you shouldn’t sacrifice quality for quantity.
Another important thing to remember is that your content needs to be optimized for sharing, so when you do share, it looks good and is giving the search engines good signals.
One of the most amazing things about social media is that it allows you to get right in the mix with your customers and potential customers. Instead of trying to read their minds, you can get in the comments and see what they think about what you’re doing and how you’re doing it.
Speak with the people in the comments as much as you can, build brand loyalty, and you never know what opportunities might come out of this engagement.
When your social media accounts are getting a lot of comments and engagement, both people and search engines are going to pay attention.
Boosting SEO Strategies to the Next Level
The information you’ve learned in this article will help you with boosting SEO strategies to the next level. Instead of hoping for the top search engine rankings, you can feel confident about your journey to the top.
Do you want to learn more about SEO and other important topics? Keep reading our blog to get the information you need.