Small Business Marketing

Get the Word Out: How to Market a Service Based Small Business


Whether you’re a painter, a freelancer, a therapist, or a computer programmer, selling services as your product can be tricky if you don’t know how and where to start. Services are harder to put a price on and are harder to market, especially when you’re first starting out.

Luckily, with the help of social media, SEO, and providing extra value, you can spread the word and get new loyal customers.

If you’ve been wondering how to market a service effectively, keep reading to discover the best marketing methods for your business.

Personalize Your Services

Personalization in business works wonders for boosting sales and gaining loyal customers. Whether you sell plumbing services or digital services, finding a way to customize them for your customers is the best way to keep them coming back.

You can personalize the services at the spot or offer pre-purchase personalization that’ll allow customers to create their own packages. No matter what method you choose, it’s guaranteed to make your customers feel special and appreciated.

Use Social Media Marketing

Social media marketing is a powerful tool for getting the word out there, especially for service-based businesses. Aside from marketing your services, you can also interact with your followers, offer actionable tips, and reply to their comments and messages.

This helps build trust and engagement, so next time someone needs a service like yours, you’ll be the first one they think of.

Do Search Engine Optimization

Search Engine Optimization or SEO is a must if you want your website and services to rank on search engines. This means you should use specific keywords on your website, in your blog posts, on social media, and anywhere you have an active profile.

The more people click on your website and stick around, the higher it’ll rank. For example, if you’re a plumber and don’t anything about SEO, here’s a handy plumbing marketing guide to help you get started.

Start Business Blogging

Business blogging is one of the most powerful methods for small business marketing. Blog posts that are aimed at your target audience can help you attract new customers and keep them engaged.

By posting relevant, helpful, interesting content, you’re showing potential customers that you want to solve their problems. When they see you as an authority, they’ll start to trust you, and ultimately buy from you.

Increase Customer Value

It’s easy to sell services to customers who need them, but that’s what every other business is doing. If you want to stand out among your competitors, you need to go the extra mile and offer customers more value than they expect.

Instead of giving discounts or lowering your prices, you can throw in a small additional service at no cost. This can be professional advice, short consultation, increased delivery speed, or great customer service – the possibilities are endless.

Now You Know How to Market a Service Effectively

Whether you’re a trade service provider or a freelancer, knowing how to market a service the right way can make or break your business.

For more marketing and SEO tips, read some of the other articles on our website, and stay tuned for the latest industry news and trends.