Your SEO Legal Guide: Step-By-Step Guide to Ranking Your Law Firm With Local SEO

Search Engine Optimization (SEO)

Some people think that SEO is just for retailers and huge businesses, but it’s time to rethink that position on the issue.

It’s estimated that businesses in the US will spend over $110 billion on digital marketing by 2021. Businesses of all sizes have been using digital marketing to attract new customers and expand their business, and it’s no different for lawyers.

You may not be using SEO to promote your legal practice, but your competitors are. 

If you need SEO legal help, you’ve come to the right place. After you read this quick guide on how to utilize local SEO to dominate rankings, you’ll wonder why it’s taken you so long to get started. 

SEO Legal Tips You Can Use Today

Local SEO has helped lawyers around the world find new clients. SEO may seem difficult, but it’s actually very easy to master.

When you put a focus on website content and directory information, ranking for the terms you want can be a snap.

If you want to improve your lawyer SEO ASAP, follow these simple tips.  

Use Location-Based Keywords 

When it comes to ranking in search, location-based keywords are your friends. The competition to rank for generic terms is too high, and ranking for general terms won’t do much to help you get businesses.

A search term like “family lawyer” is better than just using the word lawyer, but it doesn’t help zero in on potential clients in your area.

Terms like “family lawyer in Philadelphia”, “PA family lawyer”, or “family lawyer Center City Philadelphia” helps you target a very specific and local set of searchers. 

Simply add the name of your state, county, city, or town to the terms you want to rank for. Making that one small change can make a big difference for SEO.

Tweak Your Website

Making sure that you have a presence on different sites is important, but it’s absolutely critical for your website to be in good shape. 

Web design and SEO go hand in hand, but you don’t have to be a web designer to optimize your website for SEO law. All you need to improve things are a few small and simple tweaks. 

Insert some of the location-based keywords you came up with into header texts and alt tags. Search engine crawlers pay special attention to these areas when they’re indexing your site.

Make sure that each of your pages have meta descriptions that give readers and bots an accurate idea of what each page is about. 

Claim All Of Your Listings

Do you have access to your practice’s Google My Business page? Can you easily log into your Yelp page and change information? Do you know what your profile says on Nolo, Avvo, or LegalZoom?

If you can’t confidently answer yes to those questions, it’s time to start claiming your local listings.

These listings are important for two main reasons. Search engines crawl them for important information about your practice and display them prominently, and people will use the information on that page to learn about your practice. 

Claiming your profiles on these sites is simple. Once you have access to them you can update important information and flesh out your profiles to make them more appealing to searchers.

Next Steps 

You have the SEO legal tips and tricks you need to improve your local search results, now it’s time to think about other ways to help your practice grow.

We’ve touched on SEO in this article, but we didn’t mention much about SEM. Learn the difference between SEO and SEM, and see how both can benefit your practice.