Business Niche

Niche Research: How to Discover the Perfect Business Niche for You


There are over 1.7 billion websites out there on the internet. If you’re looking to start an online business, it can be hard to separate yourself from the competition. 

With so many websites, what will make a consumer want to visit yours instead of all the other websites? Well, it all comes down to your business niche. You need to make sure your business and its website are in a niche that’s not overcrowded and can still generate traffic. 

Keep reading to discover what steps you need to take to find your perfect niche including how to conduct niche research. 

Write Out Your Interests, Hobbies

To find your niche, you need to first start by writing out your interests and hobbies. It’s almost impossible to be successful with a business you have no interest in. Instead, find a business idea that inspires you and will attract an audience. 

Once you’ve listed out all your hobbies and interests, consider which ones could be a niche market. For example, if you’re interested in makeup, there are plenty of business niches based on this interest. 

Next to each interest and hobby, write down any business ideas associated with that niche. Then, pick the niche that inspires you and has the most opportunities. 

Conduct Niche Research 

Before you settle on a business idea, you need to make sure you’ve chosen a profitable niche. To do this, you’ll need to use niche research tools such as the Google Keyword Planner

Start by entering keywords related to your niche. For example, if you enter “beauty products” as the keyword, it will suggest better keywords, such as “smokey eye makeup” or “health and beauty.”

From there, you’ll want to look at three main factors of your keyword choices to decide if it’s a good niche. The includes:

  • Search volume — look for volumes between 1,000 and 10,000 searches per month
  • Competition — you want your niche to have low to medium competition rankings
  • Suggested bid — higher bids mean people pay more for ads related to this content. 

Narrow Down Your Niche

Before you settle on just any niche, you need to make sure it’s narrow enough to attract interest and traffic. Narrowing your niche is the perfect way to stand out against the crowd of competition your business will face. 

For example, launching a beauty and makeup business would result in an extremely oversaturated market. Instead, you could launch a beauty blog that reviews niche products, such as vegan and cruelty-free makeup. You need to find the angle that will make your business unique. 

Attempt to narrow down your niche as much as possible while still maintaining a strong audience potential. Getting too narrow, such as creating a vegan concealer in only one shade, would make it hard to build a large target audience. 

Start Promoting Your Business Today 

After reading this article, you’ve done you’re ready to put your niche research into action and start promoting your business. 

If you want to test your niche to see if it could be successful without putting in too much work, create a free info product. Launch and promote the info product with just a landing page instead of a completely designed website. Then, monitor the landing page and see what kind of traffic your niche brings in. 

Once you’ve found a successful niche, you’re ready to launch your business. Use this site to generate free keyword ranking results to ensure that your website is bringing in as much traffic as possible.