Modernize Your Biz: 7 Ways to Use New Technology for Business


Does your business need a major tech overhaul?

Without the newest innovations in business tech, you’re at higher risk of costly delays, unnecessary complications, and missed opportunities. It’s hard to stay on the cutting edge if you’re not operating at the same level as your competitors.

Don’t fall behind when it comes to the best software and tech tools for your growing company. Are you unsure whether you should invest in new technology for business or not?

Read on to see why you can’t afford not to!  

1. Improved Employee Communication

A recent study found that employees waste 31 unproductive hours in monthly meetings. What if you could use technology to better communicate ideas in a more efficient manner?

Smart devices make your team better informed with fewer meetings. File sharing keeps your team collaborating from anywhere they are. Company chat and telecommuting opportunities can improve workplace flexibility.

2. Expand Your Reach

If you aren’t using social media to grow your customer base, you’re missing out on a valuable resource. Social media can create inexpensive engagement and significant sales from shares and likes.

Having a quality website is important, but social media engagement will help draw more traffic to both brick-and-mortar and virtual storefronts. Customers can rate your services, offer feedback, and even ask questions with a click.

A creative, unique social media campaign has the potential to net you viral exposure for your products or services. The key is to produce engaging and authentic content that people want to interact with. Use your social accounts to create a personal relationship through your brand. 

Do you have an all-in-one social media management tool? It can automate your updates, report engagement statistics, and even share across platforms.

Try incorporating a content planning calendar to schedule out upcoming posts. This keeps your content consistent over time.

3. Streamlined Business Software

The easiest way to get management software matched to your business needs is to partner with a custom software developer. Unlike one-size-fits-most programs, software solution companies like Bitbean can design a program suited to grow with your company.

The right software for the job can simplify your workload. Track your growth, perform advanced analytics, or even optimize your social networking!

Advantages to custom software include no licensing fees, task automation, and ease of employee training.

4. Safety and Security

61% of small businesses in the US suffered a cybersecurity threat in 2017, and that number is growing. Without protection, business and client data is at risk for theft and compromise.

You likely store your company and client data on local servers or via the cloud.

Firewalls, two-factor authentication, powerful encryption software, and virus protection will help ensure the private information that keeps your business afloat stays safe.

Security breaches can cost businesses major revenue loss and reputation damage. No business can afford to take a loss from a security breach. As cybercriminals become more sophisticated, businesses must stay on the cutting edge of security tech.

5. Improve Customer Service 

Every business should take advantage of personal service improvements through tech. Offer text messaging for sales blasts and membership enrollment to create loyalty.

Customize their experience with personal login and shopping cart experiences.

Over 40% of transactions take place on smartphones. Updating your commerce to be smartphone-compatible will increase your visibility.

Analyzing data can help you pinpoint more of what your target audience is looking for. Offering exceptional service through live chat tools and high-level tech support will separate you from the competition.

6. Reduce Costs & Redundancy

Better inventory, shipping, and costs tracking will reduce your overhead and loss. Becoming more efficient with everything that costs you time or money makes higher profit margins and reinvestment capital. 

Do you find you always have too much overhead or not enough? Sales tracking will help determine peak popularity, purchasing behaviors, and target inventory numbers.

Similarly, more efficient tracking of materials and supplies for your business can help cut significant costs in overspending. 

Task management software allows you to streamline workflow to increase employee productivity.

Cost analysis programs mean you can identify areas that you might be spending more than you gain. You can even automate market value tracking to find better deals on products and materials you need to run your business.

7. Optimize Your Presence

Increasing your online relevance through SEO marketing is easy with new online tools. Expert SEO companies use advanced data tracking to optimize your website for the best search engine results. 

Like never before, technology can help decode search engine ranking metrics. SEO uses those criteria to expand your reach online. A good SEO business plan targets valuable keyword content to make sure your website ranks as a trustworthy and quality one.

Without SEO technology, your business could disappear within the complexities of search algorithms. 

Invest In New Technology For Business

Technology is all about making you work smarter, not harder. It may seem like a big investment to spend money on new technology for business.

But, your productivity and profits will only benefit by incorporating new tech into your business plan.

Everything from security to customer service to brand recognition is affected by new technology. Do you want to rank higher on search engines, simplify your operations, or improve customer experience? There’s a technology solution for you.

Looking for more great ways to boost your profits in 2019? Check out our 10 eCommerce ideas that will make you money this year. Visit Ranking Check to see how you measure up online, today!