You studied hard to pass the test. And all that hard work paid off because you’re now a licensed real estate agent!
The National Association of Realtors estimates that there are about 2 million Americans with active real estate licenses. So how can you set yourself apart from the competition?
One aspect to focus on is your website. A bad website can drive away business faster than bad reviews!
If you need some help figuring out how to improve your real estate website, we’ve got your back! Keep reading to learn everything you need to know to make the best real estate website in the business!
Buying a Domain
The very first step to making your website is to choose the domain name (or your website’s permanent address). You need to make your web address unique and easy to remember/spell. Also, make sure your address ends in the “.com” suffix.
How the Best Real Estate Website Looks
In a world where google-fu is a treasured skill, it’s important to have an attractive and easy to use website for your clients to find and interact with you. The last thing you need is a busy, ugly, or hard to navigate website!
Choose an eye-catching color palette without getting too loud or gaudy. Aim for a clean, bright looking website with clean lines.
If you need a little help in the design department, websites made by Agent Elite give you a professional but inviting look that suits the needs of your growing business!
Show a Variety of Properties
On one of your site pages, you’ll want to show a variety of properties that you can help a potential client buy. Make sure to categorize your listings like apartments, bungalows, office buildings, penthouses, etc. For the client, these categories make it easy to find the properties they want without wasting time wading through properties that don’t fit the bill.
Accepting Online Payments
Another very important feature to include on your website is an online portal where your clients can pay you. But, no matter how you arrange to accept those payments, make sure it’s a secure portal that won’t risk your clients’ personal and financial information.
Your Ranking Isn’t Everything… but It Sure Helps
If you know a bit about computers and website coding, then you can put together a good website by yourself and save you a good chunk of change. Since new real estate agents often don’t have many clients yet, an inexpensive DIY option is great for tech-savvy agents fresh out of school.
For those who get overwhelmed even thinking about computers, or if you have a little extra scratch to get your real estate career off the ground, you can also hire a professional web developer. That way your website impresses potential clients from day one!
We hope you enjoyed reading this article and that you learned a few things about creating the best real estate website in the business. For more great articles about business rankings, web traffic, SEO, and more, check out the rest of our blog today!