Did you know that there are around 2 million active real estate licensees in the U.S.? So for you as a real estate agent, this means you’re up against stiff competition.
One great way to stand out from the crowd is through search engine optimization (SEO). However, if you’re new to digital marketing, it can be very overwhelming.
That’s why we put together this guide with 7 bulletproof real estate SEO tips you should implement in your business.
Read them below!
1. Perform Keyword Research
As you begin, you should start with some keyword research. The goal of SEO is for your pages to rank higher in search engine results. And to accomplish this, you need to be targeting the right keywords.
When you target the correct keywords, you’ll reach the right audience, which will lead to more clicks and conversions.
To find these keywords, do some research. Use a tool like Google Keyword Planner or Google Trends to find information about search volume and the amount of competition you’ll be up against.
These tools will provide you with facts that you can base your decisions on instead of just going off of instinct.
2. Develop Targeted Content
Google’s job is to provide people with valuable, relevant content that answers their questions. So, to improve your real estate SEO rankings, you need to create that content!
For example, through your keyword research, you may have found that people search for “Experienced Realtor” a lot. In that case, you could write a blog post centered around that keyword and your geolocation, titled something like, “How to Find an Experienced Realtor in Orlando, FL.”
In these blog posts, in addition to providing valuable content, you can also link to your other web pages, helping generate leads for you as well.
As you continue to produce and release valuable content, your SEO rankings will also improve. It’s a great cycle that will help your website generate increased traffic.
3. Optimize for Local
Since in real estate you’re targeting a specific geographic area, this one is especially important for agents. By doing certain things, you’ll be able to dominate your competition when it comes to SEO.
Start by including your location on your website often. This is especially important in the titles and descriptions for each page. Include it throughout the body copy, as well, but not in an annoying or obnoxious way.
You should also set up web profiles on the biggest sites, starting with Google. Create a Google My Business profile where you can update your hours, contact information, and address.
For more SEO tips, click here to find out more.
4. Another Real Estate SEO Tip: Link Things Up
Links are one of the most important parts of SEO and have been since the beginning. And it totally applies to real estate SEO as well!
You should work on both internal and external links. Internally, link from your blog posts to your listing pages. Link from your home page to your about us page.
When you do this, Google sees that your content is relevant and connected, making a better experience for the user.
External links are also incredibly important. Links from domains with high authority are especially key.
Often, though, these don’t come on their own. You’ll need to do some outreach to get people to link to your site. Often, they will want a link back from your site too.
It’s a win-win situation!
5. Don’t Forget about Your Titles and Descriptions
We talked about this a little bit already, but your titles and descriptions are incredibly important. And their one of the quickest wins out there.
For every single page, start by deciding on the keyword you’re going to target. Every page should be going after a different keyword or keyword phrase.
Next, include this in the page title and meta description. These are what show up in the Google results when your page appears, so they’re very important.
Also, work on your H1s. An H1 is the main headline on a page. Include the keyword here as well if possible.
Doing these things makes it super easy for Google to know exactly what your page is about.
6. Speed It Up
Another great real estate SEO tip is to speed up your site. This is a huge factor for search engines.
That’s because Google’s goal is to provide a great experience for their users. So if your site is super slow, this makes the experience worse which means Google isn’t achieving their goal.
What does this mean for you? Decreased rankings. It’s that simple!
You should do whatever you can to avoid this. You may need to switch hosting providers or do some other technical work to make it happen, but it’s definitely worth your time and money.
7. Put Mobile First
In today’s digital world, people use their mobile devices more than their desktop computers when surfing the internet.
This means that your mobile site needs to be great! If not, you will lose traffic.
A simple way to make sure your site works great on mobile devices is to use a responsive builder when creating your website. Responsive builders will automatically resize your site to fit on any screen, from the largest monitors to the smallest phone.
And you don’t have to put in any extra work!
Now that you’ve read all about real estate SEO, what should you do next? It’s time to implement some changes!
In no time, you’ll start seeing great results.
And if you want to learn more about SEO, check out our blog. It’s full of good ideas.