You’re ready to attack your SEO efforts head-on but what do you need to do to make sure you’re getting the best results possible?
Even if you have the basics of SEO down, using an SEO audit service will help you understand where you are, so you can figure out where you need to go. SEO can bring in thousands of targeted visitors each month, which means big business for your company.
Continue reading this article to learn about the benefits of getting an SEO audit.
What Is SEO?
Before we get into the benefits, let’s talk a little bit about SEO. If you don’t have a clear understanding of SEO, even a list of the benefits might not fully explain why certain tools and services are essential to your website’s performance in search engines.
SEO stands for search engine optimization. Search engine optimization is the practice of optimizing your website to reach the top of the search engines. This optimization is done both on-page and off-page through practices such as keyword usage, link building, internal linking, and more.
Through SEO best practices, you can give your website the best possibility of being able to rank in the search engines for relevant terms.
Now let’s get into the benefits of an SEO audit.
1. Axe Outdated SEO Practices
If you’re using old SEO practices, you might be getting penalized. What used to be a best practice might no longer be something you should do if you want to get to the top of the search engines.
Remember when keyword stuffing was a thing? Or how about exact match domains?
While these practices might sound utterly juvenile right now, they were exactly what worked in the past.
Now if you’re doing any of these things or any of the many other things that could get you penalized, your perfectly good site might not be ranking. When you have your site audited, the service will make sure there isn’t a penalty causing action that you’ve missed.
2. Up Your Site’s Overall Performance
Your goal should be to get your site performing at its best throughout all areas of the site. When you work with a reputable SEO audit company, they will help you understand best practices that are going to help your site’s overall performance.
Having a healthy website is a must if you want to rank at the top of the search engines. When people search on Google, they expect the best of the best to come up at the top.
When was the last time you saw someone clicking on page 2 or 3 to see what’s next?
An SEO audit can bring up common and simple to fix issues that make a big difference in the way that your site functions and where it ranks in popular search engines. You might have a crawl error or maybe a sitemap error that you wouldn’t have otherwise found.
If you have a crawl error or a sitemap error, the new pages you’re posting on your site might not even be showing up for the search engines which means — no rankings.
If this happens, it may be time to get an SEO audit of your website. Depending on budget, you could go for just a technical SEO audit or a full one. Check out DavidCarralon’s SEO audit tiered plans for that.
3. See Which Keywords are Bringing in Traffic
With an SEO audit, you’ll be able to see which keywords are bringing visitors to your website. You might be getting visitors for keywords you aren’t even trying to rank for.
If you see keywords that your content isn’t fully answering, you might go into the post and write a little more in-depth content on that part of the topic so you’ll continue ranking for that keyword.
When you know which keywords are bringing in traffic, you can also get to the bottom of which keywords are helping you bring in sales.
4. See What Keywords You’re Rank For
Knowing all the keywords that you’re ranking for will allow you to get an idea of what search engines think your site is about. If search engines are ranking you for odd terms, you might need to change some of the wording in your content to make sure it is plain that you’re in the industry that you’re in.
5. Monitor Your Progress
Having an SEO audit done from time to time will allow you to see where you are in your growth.
Are you heading in the right direction or are your rankings dropping like a rock? While there are normal ups and downs when it comes to SEO, if you’re doing something that isn’t working for the search engines, you’ll be able to see when it happened so you can figure out what you need to change to get back in their good graces.
The more you keep a finger on the pulse of your SEO efforts, the easier it will be to make sure you keep going in the right direction
SEO Audit Service for the Win
If you want to make it to the top of the search engines, have an SEO audit service in your corner can be extremely helpful as you can see from the list of benefits above.
Now that you know more about these services and how they can help you, you may be ready to head off and hire a firm to help you. Before you head off, why not check out some of our other articles?
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