In 2019, businesses can’t afford to ignore their online presences. It’s not enough to set up a website and interact with your customers on social media — you also have to be thinking about your search engine ranking.
When people search for keywords related to your business, will they see you on the first page…or a competitor?
Scoring a first-page Google result is hard, but it’s not impossible if you know how the system works. Read on for our top strategies to boost your ranking.
Create Great Content
First things first — create good content for your website.
Can you create how-to guides? Give people insight into your industry that they wouldn’t get otherwise?
Whatever you decide to populate your blog with, take the time to make sure that it’s well-written and interesting. Good content keeps people coming back to your website and keeps them on the page longer — and both look great in Google’s algorithms.
Know Your Ranking Keywords
As you’re creating content for your website, you should have in mind which keywords you want to rank for. However, you should also take a look at which keywords you already rank for.
Google Analytics can tell you which keywords and phrases are already ranking in searches. You can rank even higher if you optimize the pages around the ranking keyword.
Making a few small tweaks so that Google can tell that the keyword is relevant on the page doesn’t take long and can boost you up a few places.
Use Good Links
Good search engine optimization isn’t just about keywords — it’s also about links.
Multiple websites linking to your page is a big advantage. It shows that you’re an authority on the topics you’re discussing. However, it’s also harder for you to control. (Check out this service for a way to do this easily.)
Get the most out of the links you do control. Be intentional about who you link to and what your anchor text is. Pro tip: it should never just be “click here.” Try something with a bit more meaning, like a secondary keyword related to the topic of your post.
Update Your Website UX
Finally, take the time to improve the user experience on your website. How quickly do your pages load? Is the design easy on the eyes, or is your site due for a facelift?
Like we said before, how long people spend on your site helps establish you as an authority on Google. If your site is difficult to navigate or too slow to load, that will be a black mark on your record.
Make it as easy as possible for people to spend lots of time on your site!
Improve Your Search Engine Ranking
Search engine optimization is famous for being slow to show results, but these four tips will help you improve your search engine rankings much faster. Don’t let any more time go by when you could have been reaching a new audience! If you get down to business today, you’ll be seeing results before too long.
Ready to get started? Check out our ultimate guide to SEO.