As we gear up for 2020, more blogs are searching for ways to stand out from the crowd. Without the right strategy, however, you could fall behind your competitors.
Today, 85% of retailers consider search marketing is an effective strategy for customer acquisition. Search marketing incorporates two strategies: pay-per-click advertising (PPC) and search engine optimization (SEO).
Are you trying to make sure your affiliate marketing blog continues making money in 2020?
Here are 10 SEO tips and tricks that can help you increase revenue. As you attract more traffic, you can build a following of customers who keep coming back for more.
Monetize your affiliate marketing blog for 2020 with these SEO tips!
1. Use Keywords to Drive Traffic
One of the key methods for a successful SEO strategy is to choose your keywords wisely.
When someone searches Google for a specific product, you want your affiliate marketing blog to show up. To appear for these searches, you need to know what people are searching for, first.
There are several tools online to help you assess your target customers. The more you know about your customers, the easier it is to determine what they’re searching for.
Try using Google Trends, Google Keyword Planner, Ahrefs, or AnswerthePublic. These websites can give you an idea of what customers are searching for. Choose keywords that generate high levels of traffic.
Then, feature these keywords within your content. Try to keep it focused by using one long-tail keyword per post. That way, readers know your content reflects their search.
2. Know What to Promote
As you develop a keyword strategy, it helps to know what you’re promoting. Using SEO for your affiliate marketing blog makes it easier for consumers to find specific products online.
Try to focus on affiliate products that offer higher commissions per sale.
You can also focus on a single niche to help you drive more traffic. When you’re focused on a niche, you’re more likely to attract a single visitor who will make multiple purchases.
In other cases, choose a product you’re knowledgeable or passionate about. If you know a lot about a product, you can offer consumers helpful resources and information they want to find.
3. See to SERPs Snippets
Google is now featured more search engine result page (SERP) snippets. These snippets appear at the top of a SERP and stand out from other listings.
You might have noticed a snippet when you search for the answer to a specific question. Snippets also appear as video clips, recipes, and “People who ask” boxes, to name a few examples.
Try optimizing your affiliate marketing blog for a Featured Snippet.
For example, you can write a short paragraph that answers a question at the end of a long post. This might create a Summary Featured Snippet.
You can also create FAQs, featuring the question in an h2 or h3 tag, followed by a short answer. This might create a “People also ask” box.
Featured Snippets can help you stand out from other web pages to attract more traffic to your blog.
4. One-Up the Competition
When you search for a keyword on your list, what comes up?
Consider those top listings as some of your competitors. Go ahead and take a look. Read their articles, then use them as inspiration to create your own version.
Make sure your article has depth, actionable advice, and links. Then, you can offer strong content to readers and boost your rankings.
5. Speed Up Load Times
Website page load speed is important to boosting your SEO rankings. Run your affiliate marketing blog through Google’s PageSpeed Insights.
This tool can tell you where you can make improves to your site. By improving your site for better user experience, you’re encouraging people to click around and explore. As they boost your clickthrough rate and decrease your bounce rate, you’ll increase your ranking, too.
6. Update Old Content
You might have great content on your affiliate SEO blog that’s a little outdated.
Review this content, checking for:
- A clear focus
- Your keyword in the title, an H2, body text, opening, and closing paragraph
- A call-to-action at the end of the post
- Alt tags that feature the focus keyword
Optimizing old content can help improve your blog’s ranking.
7. Link Up
Links are another important component for a successful SEO strategy. By featuring links from reputable resources in your industry, you can boost your site authority.
Make sure to use internal as well as external links.
You can also use guest blogging to boost your ranking and attract new visitors.
8. Make It Easy-to-Read
Break your content into sections using H2 tags. This makes the content easier to read. Don’t forget to use shorter paragraphs and sentences, too.
Otherwise, your readers might leave your blog without reaching the call-to-action.
9. Optimize for Clicks & Conversions
Optimizing your site for clicks can help you increase conversions.
Make sure your navigation is clear and easy-to-use. Your site should also feature buttons that stand out from the background. That way, people can fill out a form or make a purchase without struggling.
Check out this AAWP review for more ways to increase clickthrough rates and conversions on Amazon.
10. Make Sure You’re Mobile
Have you ever tried pinching and zooming to see a full-sized website on your tiny smartphone screen? As more websites use responsive design, we see it less often. If you’re trying to follow SEO best practices, however, you need a mobile-optimized website.
In fact, Google announced its mobile-first indexing method in 2018. Since then, Google has prioritized mobile-optimized websites when determining search engine rankings.
Mobile optimization makes it easier for people to use your website when they’re on the go.
Many consumers check online to compare prices or research products while they’re shopping. If you want them to find your affiliate marketing blog during these micro-moments, it’s important your blog is made for mobile.
If your affiliate marketing blog isn’t mobile-optimized, however, you’re losing customers to competitors.
Cha-Ching!: 10 SEO Tips to Monetize Your Affiliate Marketing Blog
Boost your blog. With these 10 SEO tips to monetize your affiliate marketing blog, you can make more money in 2020. Easy!
Explore our SEO guides for more tips!