Looking for the best SEO tips to boost the presence of your aerospace company?
For many in the aerospace industry, SEO will be the main way for your company to be seen and generate new clients.
Let’s take a look at the ways your firm can use SEO to get to the top of search results. With those types of results, you can attract the top clients and the top talent to your firm.
Why SEO Matters in Aerospace
You have to rely on a different type of marketing – social media is great for brand awareness, but as a B2B company, it won’t generate much in terms of revenue. It has a direct impact in the B2C space, but in the B2B space, use it for the sole purpose of building your brand.
SEO, on the other hand, can have a direct impact on your bottom line. Studies have shown that SEO has a higher conversion rate than other forms of marketing.
That’s because when people are doing a search online, they’re looking for something specific. They could be looking for a particular service, product, or they are looking for information.
Search engines give people that direct and immediate access to the information they need. Once they find what they’re looking for, they’ll click through to the first results and then make a buying decision from there.
That applies to every industry, whether it’s food, fitness, or aerospace engineering.
Let’s take a look at the ways your firm can use SEO to get to the top of search results. With those types of results, you can attract the top clients and the top talent to your firm.
Best SEO Tips for Aerospace Firms
In the aerospace industry, you have a much longer sales cycle than a typical business. You won’t find people coming to your site and making an impulse purchase. With that in mind, you’re going to have to set up your SEO strategy a little bit different to drive conversions.
1. Target the Right Search Terms
Your first job as an SEO wizard is to know how people search for your site or services. They may look up aerospace engineering firms, how to improve aerodynamics, defense contractors and more.
You can use tools like Google’s Keyword Planner or other keyword search terms to find search terms that have a lot of search volume and little competition. Those are the keywords you want to target.
2. Audit Your Site
Take a good, close look at your website. Look to see if your keywords are sprinkled throughout your site. You’ll also want to audit your site against things like backlinks, internal links, and other key factors Google uses to rank websites.
It’s a good idea to outsource your audit to an SEO expert. You may be too close and be too familiar with your website. You may overlook things unintentionally that an outsider would catch.
3. Internal Links
Internal links guide search engines and tell them what your site is about. You want to have enough content on the site about aerospace engineering that you can link to other pages on your site.
4. Be the Aerospace Authority
It’s important to your firm that you’re the aerospace authority. This will add credibility and help build your brand. The way to do that is to have a blog on your site that highlights projects that your firm has done, problems in the industry that need to be addressed, and how your firm can lead the way.
5. Get Quality Backlinks
Google itself has said that links from high-quality sites can improve search results. Note that it doesn’t say thousands of low-quality sites.
As you become the industry leader, you will get backlinks from high-quality sources. You can also write guest posts for industry publications that can link back to your site.
6. Take Out Stop Words
Stop words are words like a and the. Google ignores them when scanning your site. Of course, you want your content to be grammatically correct, but you can remove them from URLs.
7. Clean Up Duplicate Content
From a writer’s perspective, it may be easier to duplicate content across similar pages. However, from Google’s perspective, it can be confusing. The search engine won’t know which page to rank.
8. Have a Great Website
What will people do when they click through to your website? Will they browse around? Will they download something?
Aerospace companies should be set up to engage prospects in a long sales cycle. There should be information about the company, and a white paper for people to download to start the sales conversation.
Take a look at this website by Flow Water Jet. They have a clear indication of what people should do when they get to the site. You can learn more here.
9. Get a Speedy Web Host
Speed matters more and more. Users expect sites to download in under 3 seconds. Search engines have taken note of this trend and use site speed as a key factor when deciding search results.
You could have the cleanest code on your site, but if it takes forever to communicate with your host, then your code is useless. Be sure to use a fast host with outstanding customer service.
10. Compress Images
Images take up the most amount of space on your website and they take the longest to download. In order to minimize the space, you need to compress images on your website.
There are a few ways to do that. You can use a free online compression tool before uploading. For WordPress sites, there are plugins like WP Smush that will compress images as you upload them.
11. Stay Up to Date
Perhaps the most important tip in SEO is to stay up to date with search engines. Google is always tweaking an improving its algorithm. You can stay up to date by scanning industry journals like Search Engine Journal for the latest news.
Improve Your Search Results
As an aerospace company, your firm needs to be at the top of search results to attract the best and brightest talent. It will also help your company stand out and attract the top clients, too.
The best SEO tips outlined here will help your company do just that. Remember that SEO results take time. It could be months and months before you see results. With consistent effort, the payoff could be huge for your company.
For more great SEO tips, check out this article about B2B SEO.
