Your online pharmacy can no longer hope to make a profit simply by providing consumers with more affordable drugs.
How can users find your online pharmacy company if you can’t be found on search engines?
You can significantly improve your outreach to a bigger customer base with our SEO tips and tricks. Want to know more? Read below!
1. SEO Optimize Your Website
If you don’t already have a blog, then you need to start one immediately. Blogs are the best way to provide helpful and engaging content which your audience actually wants to read.
Once you’ve got a blog, you can begin to optimize your website content for search engines. How can you do this?
You need to include keywords in your written content which are highlighted by search engines. For example, if you have the most affordable Xarelto price, then promote this via your blog content.
You should also include keywords in your meta descriptions and subtitles of your blog. But, avoid “keyword stuffing” (packing in too many keywords) for which search engines penalize website owners.
2. Keep Your Business Listings up to Date
Business listings are an important source of web traffic for your online pharmacy business. People often search for business before they buy.
You need to ensure your information is completely up to date. That includes the address (if necessary), contact information and name. The business listing websites you need to concentrate your efforts are the following:
- Yellow Pages
- Bing
- Yelp
Websites with comprehensive information on business listings receive up to 35% more web traffic. And yet, 56% of businesses have yet to claim their Google My Business listing.
3. Local Link Building
Link-building is another important way to generate web traffic for your online pharmacy. If you need to persuade other websites to link to your website. These are called inbound links.
Concentrate your efforts on authoritative and credible websites. Links should also be relevant to your industry.
When you write a blog post you can link to other relevant websites. Let the website owner know via social media and encourage them to link back to your website.
This is an excellent way to build partnerships with other websites online while boosting your search engine ranking.
4. Mobile-Friendly Website
Over 60% of searches on Google already come from mobile devices. We can expect this percentage to continue to increase in the coming years.
Plus, consumers are increasingly willing to purchase products and services via mobile devices.
Make sure your website is mobile friendly. Google penalizes websites which don’t provide a friendly experience for consumers.
You could also consider designing an app for your online pharmacy to allow your customer an even better online experience.
More SEO Tips and Tricks
Now you know how to boost your ranking on search engines with our SEO tips and tricks. Follow our SEO advice and you could skyrocket up the rankings.
Do you want more SEO recommendations to improve your digital marketing strategy? Check out our blog for much more!
