The first five results in a Google search earn around 67.7% of all clicks for a particular keyword. Thus, if you can figure out how to get your website into the top 5, it’ll be easy to attract a lot of visitors to your site.
But for that to happen, you need to know how master off-page SEO. Fail to do this and Google will have a hard time trusting your site. If they don’t trust your site, you’ll forever struggle to secure that top 5 ranking.
Read on to discover some tried and tested SEO off page techniques you can put into action. With these tips, you should find it easy to earn the trust of Google, dramatically improving your rankings as a result.
Let’s begin!
Infographics
Infographics can be a great way to generate links to your website because they give other website owners something of value. You’re not just going to them with an open hand, asking for links.
You need to focus on two things when creating an infographic:
- Design
- Data
If you want to improve the odds of your infographic gaining placement, you need to make sure it looks impressive. If you have little to no experience with designing infographics, that’s fine. You can just hire a designer to help you get the job done.
If you’re worried about how much an infographic is going to cost, companies such as infographicdesignteam.com can provide you with a quote. More often than not, you’ll find that the cost is much lower than you anticipated.
It’s also critical that your infographic makes use of data that is credible and current. When searching for data, try to get if from primary sources.
Thus, if you see a blog post quoting a statistic, don’t quote the blog post as the source. Instead, try to find out where the blog post discovered this data point and use that location as the source instead.
If you want your infographic to be compelling, think about doing some research of your own. In doing so, you’ll be able to provide a unique perspective on a particular topic. Following this, website owners will be more receptive to using your infographic, as it’ll be more engaging for their audience.
Guest Posting
Website owners, or the editors in charge of a website, are always in search of content that’s going to make their blog an exciting destination. Thus, if you can create a high-quality guest post, you’ll be able to meet this need and as a result, build links to your website.
You can find guest posting opportunities with the help of a Google search. All you need to do is combine the name of your niche, with the keyword ‘write for us.’ If that search doesn’t yield any results, consider using some variations of that phrase such as ‘submit an article’ or ‘become a contributor.’
When you find a site that looks as though it’d be a good fit, pay close attention to their editorial guidelines. These guidelines will provide some tips on what you can do to improve your odds of securing a guest post on the site.
After reading these guidelines, you need to come up with some blog post ideas that fit the guidelines. If you want to make things easier on yourself, study past examples of content, to find out the preferences of the editor.
Once you’ve developed your topic ideas, double check that they align with the editorial guidelines. If everything looks good, send them off to the person in charge of content. If you don’t hear back from them, remember to send a follow-up email.
Even if you have a great topic idea, some blogs will not be open to letting you submit a guest post.
This is normal, and you’ll probably need to reach out a wide range of websites before you manage to land your first guest post spot. However, once you land your first guest post you’ll have some credibility, and this will make it a lot easier to secure future guest post spots.
Turn Mentions into Links
You’ll find that there are people that mention your brand, but don’t link to it. If you can find out when people do this, it gives you the chance to turn these mentions, into links.
Perhaps the easiest way to do this is by setting up a Google Alert.
Go to the Google Alerts website and type in the name of your brand. Then set things up so that you’re sent an alert every 24 hours.
You then need to go through this alert and find out if there are cases in which someone has mentioned your brand, without linking to it. If you find a suitable case, reach out to the writer and ask them if they’d be willing to adjust their post so that it includes a link.
Most writers will be receptive to your suggestion because it’s easy for them to make this change. As with guest posts, be sure to send a follow-up email if you don’t hear anything from them the first time around.
To make this task easier, you might want to invest in a paid SEO tool.
Certain tools will scrape a wide range of content and find mentions of your brand. The tool will then export this data into a spreadsheet that you can go through it methodically. If you have a busy schedule, hire an assistant that’ll go through this spreadsheet and get in touch with writers, asking them for a link.
Ready to Try out These SEO Off Page Techniques?
No matter how good your content is, you’ll struggle to achieve high rankings if you don’t put some time into off page SEO.
This post has provided you some SEO off page techniques you can use to get the ball rolling. You can create some infographics to help secure some links on other sites. You might also want to look for guest posting opportunities.
Mastering off page SEO is hard and it takes a lot of work. But if you take the time to do what’s necessary, your business will experience significant growth, thanks to your improve rankings.
Is your SEO strategy based on solid principles? Check out this post to learn some of the common SEO mistakes can hurt your rankings.
